A brand positioning strategy is a plan that defines your unique identity through specific, consistent messaging in everything from digital marketing to the services you offer. Your brand is not your name, website, or logo; your brand is the story of who you are that separates you from every other financial services provider.

Financial advisor branding is all about building an online presence that connects to the needs, emotions, and intellect of prospects. A successful brand positioning strategy will define your company in a way that distinguishes it from the thousands of other service providers and creates a powerful and stable competitive advantage.

Imagine what harnessing the power of financial advisor branding could do for your company. The story of your specific approach to financial services and client relationships builds trust, creates a position of authority, and helps increase your AUM.

Tyra Banks Can Teach Advisors to Find Their Brand Voice

Tyra Banks is an international supermodel, a reality tv star, and a successful business owner. Now she is trying her hand at a new profession: Professor of Branding. The famous diva is co-teaching a class called The Art of Branding at Stanford’s Graduate School of Business. Her goal is to convey to…

Ask a Designer: Should I Have an Autoplay Video on my Homepage?

According to HubSpot, including a video on a landing page can increase conversion by 80%, 90% of users say that product videos are helpful in their decision process, and one-third of all online activity is spent watching video. But when it comes to autoplay videos, most marketing professionals…

Is It Time to Rebrand Your Business? Take Our Quiz to Find Out!

Sometimes rebranding for financial advising practices is a no-brainer, and sometimes it may not seem so obvious. But as your business's identity, it is crucial to make sure your brand is in tip-top shape. So when should you as a financial advisor rebrand your firm? We’ve prepared a four question…

The 4 Biggest Website Imagery Mistakes You Can Easily Avoid

A picture is worth a thousand words and having great imagery on your website is priceless. But how do you make the most of the images on your site? Let’s look at some common mistakes that some financial advisors make and what to do instead. Not Using Relevant Images Let’s be real, we’ve seen the…

Know These 4 Secrets For An Amazing Headshot

While in front of a camera might not be most advisors’ favorite place to be, it’s important to have professional headshots on your website to enhance your brand and connect with visitors. As a small business owner, you are your firm and, therefore, must represent it well. In addition, website…

How Do I Personalize an FMG Suite Presentation?

In our series "FMG Suite Quick Tips," we answer your questions and show you step-by-step instructions to use your FMG Suite tools. In this segment, you'll learn how to personalize an FMG Suite presentation to fit your branding. Have a question about your FMG Suite tools? Email us at…

The Elements of a Great Logo (Plus 3 Real Life Examples!)

The logo above is from Cardinal Wealth Partners in Ohio. They make their firm name nice and clear, but still have a unique touch (the illustrated cardinal). A recent study showed that before children are able to read, they can recognize the logos of corporations like McDonald’s, Disney, and Toyota.…

Marketing Mistakes - Financial Advisors

What are Some Must-Haves For a Good Logo?

A logo is an essential component of your website, branding, and online presence. Within a single image, you represent who your firm is - whether you choose just to use your name as your logo or incorporate a design or tagline. This logo will travel with you for years, populating your social media…

This Advisor Chose FMG Suite to Get “The Best He Can Get for an Advisor Website”

It’s not uncommon for us to receive amazing feedback from our clients, many of whom share incredible success stories. From building an influential online presence to gaining new clients to landing million dollar accounts, financial advisors using our marketing automation platform see results from…

Why This Advisor is So Impressed with His FMG Suite Website

It’s not uncommon for us to receive amazing feedback from our clients, many of whom share incredible success stories. From building an influential online presence to gaining new clients to landing million dollar accounts, financial advisors using our marketing automation platform see results from…

Effective Web Design Strategies & Industry News

If you want to create a financial advisor website that can effectively anchor your digital marketing efforts, then you have to start with an effective web design marketing strategy. This strategy includes everything from identifying your target audience to implementing the behind-the-scenes elements that get them to take action.

Our web design blog will help you understand how the user experience (UX) can be a powerful tool for creating higher search rankings, increased engagement with prospects and clients, and more. The blog provides in-depth information about critical elements of a well-designed website and how to put it all together so you can tell your brand story in the most appealing way possible.

Bookmark FMG Suite's web design blog and you will have quick and easy access to the very best content covering web design trends, best practices, and proven techniques for designing a financial advisor website that gets results.