FMG Suite's web design blog brings you up-to-date best practices and insights for getting the most out of your web design marketing strategy. When you tap into our web design blog, you are accessing a comprehensive resource that covers everything from web design basics to web design news and trends.

Most financial advisors understand the vital role a well-designed website plays in a successful digital marketing plan. You know a beautifully designed website when you see one, but it's often the elements you don't see that can be the difference between success and failure. Copy, graphics, and other content should be engaging and informative of course, but how all that content is structured and presented often determines a website's effectiveness.

Graphic designers, digital marketers, and other experts provide relevant and actionable information and advice right here on FMG Suite's blog, created explicitly with financial services professionals in mind. From web design industry news to proven techniques and tips, FMG Suite's web design blog is your one-stop source for creating a financial advisor website that gets results.

Our 2017 Website Design Trend Predictions

2017 is going to be a big year for website design, and as the industry continues to evolve, so do the design trends. Next year, we predict the continued rise of case studies, videos on websites, and long-form content, such as blogs. Case Studies on Websites We have heard more and more advisors ask…

How to Choose the Right Website Theme

Whether you’re creating your first website or redoing your fifth, choosing your website’s design and theme is a big decision. You have to choose a layout, colors, imagery, navigation style, space…the list keeps going. The first step in building your website is choosing a theme. Whether…

Brand Your Email Campaigns with Our New Email Design Editor

At FMG Suite, we are constantly looking for ways to let you to customize your marketing tools and maintain a cohesive brand across all platforms, from your website to social media to email. With our newest product update, you can get your creativity on with your email designs. With our email…

Marketing Mistakes - Financial Advisors

What the Heck is UX (and Do I Need to Do Anything About It)?

Like marketing, websites and design come with their own dictionary of terms. Banner, 404, favicon, fold, sitemap, masthead...the list goes on. One other term to add to the list is UX, also known as user experience. In this week's marketing tip video, we define what user experience means in terms of…

Ask a Designer: UI, UX, and You

If you’ve walked the streets of Silicon Valley or eavesdropped on a designer’s call in a coffee shop within the last few years, you have probably heard acronyms such as UX and UI thrown around. While these terms may seem like just some trendy tech vocabulary that doesn’t influence your practice,…

UX: The “Invisible” Elements That Fuel Business

Every time you go to a website or application and can find your way around without thinking about it, a UX, or user experience, professional has done their job. UX is like blinking — it works best when you don’t have to think about it, and when you have to think about it things become clunky and…

Our Favorite Website Design Trends of 2016

In the beginning of the Digital Age, financial advisors and other small business owners thought of their website as a place to gather all the information their customers would need. They were text-heavy, full of cumbersome elements, and bogged the viewer down with overwhelming content. Today, we…

Making Your Content More Readable with Headers and Subheads

As marketers, we spend a lot of time on our website content and blog posts because we hope that every visitor will read it all. The truth is, though, that in the world of web reading this isn’t the case. Instead, visitors scan pages and look for key points right away instead of reading it like a…

Let’s Get Visual: Must-Have Homepage Design Elements

In our book, The Art of Inbound Marketing, we touch on how important it is for financial advisors to use visuals on their website. Not only are they more appealing to the eye, but research shows that pages with videos keep people on your website longer. In fact, the average user spends 88% more…

The Trifecta of a Powerful Website Homepage

We all know the saying, “you only get one chance to make a good first impression.” In light of our recent Moonlight release, it has become even easier for agents and advisors to create a powerful home page. From rotators to sections to copy, there are many things to consider when crafting your home…

Effective Web Design Strategies & Industry News

If you want to create a financial advisor website that can effectively anchor your digital marketing efforts, then you have to start with an effective web design marketing strategy. This strategy includes everything from identifying your target audience to implementing the behind-the-scenes elements that get them to take action.

Our web design blog will help you understand how the user experience (UX) can be a powerful tool for creating higher search rankings, increased engagement with prospects and clients, and more. The blog provides in-depth information about critical elements of a well-designed website and how to put it all together so you can tell your brand story in the most appealing way possible.

Bookmark FMG Suite's web design blog and you will have quick and easy access to the very best content covering web design trends, best practices, and proven techniques for designing a financial advisor website that gets results.