Did you know that financial advisors who use email marketing report that they receive $44 in revenue to every $1 spent on email? If you have been following FMG Suite's email marketing blogs, you would have already known that! That's an ROI of 4,400%, and when you tap into our content library, you'll find even more exciting statistics and useful email marketing tips to help you grow your business.

With all the well-deserved press that focuses on social media, blogging, and other digital marketing components, email marketing seems to get less than its share of the limelight. That's too bad, because this powerful tool may very well be the most effective, and least expensive, marketing tool in your arsenal.

If you haven't been following email marketing trends, we've got some very compelling reasons why you should turn to FMG Suite for insights, news, and more. Digital marketing research finds that most marketing emails are never opened, and those that are opened usually don't result in click-throughs. When you tap into email marketing resources like our email marketing blog, you will learn how to construct emails that are not only opened but also result in those elusive click-throughs. More opens and more clicks mean more business for you.

[SlideShare] 5 Signs it’s Time to Clean Up Your Email List

There's no time like the present to clean up your email list. Included in this SlideShare are five telling signs it may be email spring cleaning time for your business: View the original SlideShare here.

The Worst Advice We’ve Ever Heard About Account-Based Marketing

Account-based marketing, or ABM, is a marketing buzzword that has been growing in popularity in the past few years. Let’s look at what ABM is, debunk some bad advice surrounding ABM, and lay out some ways you can use this strategy as a small business owner. What is Account-Based Marketing?…

5 Signs It’s Time to Trim the Fat Off Your Email List

Just like spring cleaning, while it may not be fun at the time, cleaning up your email list is is beneficial and worth the hard work. With a smaller, higher quality list you will likely see increased open and click through rates and stay far away from the dreaded blacklist. Let’s look at the 5 most…

Answer These 4 Questions to Determine Your Ideal Email Marketing Frequency

Like posting on social media, many financial advisors worry about sending too many emails and turning off their contacts. Like social media, email marketing requires a delicate balance. You don't want to send so infrequently that your contacts forget about you; but you also don't want to bombard…

How Often Should I Email My Clients and Prospects?

Just as advisors wonder how often they should post on social media, we're often asked how often they should send email communications, such as newsletters, to their contacts. You want to consistently communicate with them so you stay top of mind, but you don't want to inundate their inbox. In this…

Re-Engaging Past Prospects with FMG Automated Email Campaigns

Kara Fransted is the Operations Manager at KMH Financial Services, a firm associated with LPL Financial. After learning about us as a compliance-approved, preferred marketing vendor from LPL Financial, they joined our family and have been using our tools for several years. Here, Kara shares their…

This Advisor Shares How FMG Suite Helps Him Brand His Business

John E. Meinert, AAMS® is a LPL Financial Advisor, LPL Registered Principal, and the Managing Member of Meinert Wealth Management in Cerritos, California. He worked with us to start up his marketing and he was so impressed with his results, he shared with us his story. How did you learn about FMG…

How Do I Manually Send a Video Through Email?

In our series "FMG Suite Quick Tips," we answer your questions and show you step-by-step instructions to use your FMG Suite tools. In this segment, you'll learn how to manually send a video through email to your contacts. Have a question about your FMG Suite tools? Email us at…

5 Easy Steps to Becoming a Marketing Pro in 2017

If you’re anything like us, improving your marketing is the first item on your New Year’s Resolution list. Okay, maybe marketing isn’t your first priority, but you know the importance of it. What better time to start taking your marketing strategy seriously than in the new year? Whether you have…

The Top 4 Email Marketing Trends for 2017

We’re all aware of the power of email marketing, especially for financial advisors. We’ve spoken with countless advisors who have gained new clients and increased their assets under management due to their ongoing email campaigns. Like any other strategy, email marketing is constantly evolving to…

Email Marketing Tips & Industry Trends for Financial Advisors

Successful email marketing requires the ability to construct an email using specific formats, wording, and other proven elements. These email marketing best practices, from creating enticing email subjects to email marketing automation, are discussed by industry experts right here at FMG Suite. You can even learn about advanced techniques such as segmentation and targeting to make your email marketing campaign a success more quickly.

If you're ready to learn how to harness one of the most potent forms of digital marketing for growing your business, then make FMG Suite your go-to resource. We'll help you get started, give you advice on maintaining an effective email marketing campaign, and help you keep up with news and trends.