A brand positioning strategy is a plan that defines your unique identity through specific, consistent messaging in everything from digital marketing to the services you offer. Your brand is not your name, website, or logo; your brand is the story of who you are that separates you from every other financial services provider.

Financial advisor branding is all about building an online presence that connects to the needs, emotions, and intellect of prospects. A successful brand positioning strategy will define your company in a way that distinguishes it from the thousands of other service providers and creates a powerful and stable competitive advantage.

Imagine what harnessing the power of financial advisor branding could do for your company. The story of your specific approach to financial services and client relationships builds trust, creates a position of authority, and helps increase your AUM.

Using LinkedIn to get New Appointments for Your Practice

This is a guest post by Ted Jenkin from oXYgen Financial and Your Smart Money Moves. Now that you have hit that magic 500+ number on LinkedIn, what should you start to do next with your new LinkedIn connections? Most people don’t just want a large number of connections on LinkedIn, but new…

Should My Financial Advisory Be On Instagram?

Instagram is becoming one of the top social media platforms in the world - but is it the right place for a financial advisor? This is a question our marketing specialists get all the time. Instagram makes it easy for a business to find new clients with advertising, and gain insights on their…

The Best Types of Video Content for Financial Advisors

Including custom video content in your marketing strategy is a great way to engage your prospects and continue to deepen your client relationships. While the FMG Suite content library is full of high-quality video content that's great to host on your website and share with prospects, it's…

Financial Advisor Marketing Whitepaper

How 17 Advisors are Achieving Marketing Success with FMG Suite

How 17 Advisors Achieved Marketing Success with FMG Suite At FMG Suite, we constantly seek feedback from financial advisors so we can make their marketing lives easier. Through this process, dozens of advisors have shared their…