How to Use Retargeting Ads for Financial Advisors

Did you know that 97 percent of users will not convert after visiting your website? That's because your visitors typically need to engage with your brand multiple times before they act — seven times, to be exact. One of the most widely accepted tenets of successful marketing is the Rule of 7. The…

Technology Can Make Your Marketing More Human

The AdviceTech.LIVE conference was an incredible event, with dozens of panels featuring the industry’s top strategists. Attendees were able to learn about the industry’s best-practices when it comes to digital marketing, brand development, and lead generation. The first panel of the day, moderated…

How to Create Great PPC Landing Pages

PPC, or pay-per-click advertising, offers financial professionals a powerful and cost-effective way to attract traffic to their website. But attracting traffic is only the first step – to get the most out of PPC, you will need an optimized landing page.  In this blog post, you will learn the best…

Google Ads for Financial Advisors: 5 Field-Tested Tips to Generate Leads

When you search using Google, you’ve probably seen the ads at the top and side of the resulting pages. Those are paid ads that put brands like yours front and center for relative searches. That means Google Ads for financial services target users who are curious about, interested in, or even ready…

3 Ways Financial Advisors Can Use Online Ads to Grow their AUM

Financial advisors who want to grow their business and increase their AUM need to learn about PPC advertising. Investing in paid ads has gone from an alternative growth-strategy to a necessary one. While advertising in traditional print media has served financial advisors well for a long time, that…