A brand positioning strategy is a plan that defines your unique identity through specific, consistent messaging in everything from digital marketing to the services you offer. Your brand is not your name, website, or logo; your brand is the story of who you are that separates you from every other financial services provider.

Financial advisor branding is all about building an online presence that connects to the needs, emotions, and intellect of prospects. A successful brand positioning strategy will define your company in a way that distinguishes it from the thousands of other service providers and creates a powerful and stable competitive advantage.

Imagine what harnessing the power of financial advisor branding could do for your company. The story of your specific approach to financial services and client relationships builds trust, creates a position of authority, and helps increase your AUM.

What Does Brand Engagement Actually Mean?

We love decoding marketing terms for financial advisors and sharing how they can or can't benefit their business. One such term is "brand engagement." A lot of marketing resources talk about the importance of improving your brand engagement and how to measure it. But what does this actually mean…

Do I Really Need a Professional Headshot on My Website?

Costs can add up when you're first building your marketing, from launching a website to building campaigns. As a result, some advisors try to cut costs by using a selfie or a picture their spouse took on their website. Is this okay or a marketing no-no? In this week's marketing tip, we share our…

How Can I Learn How to Use My FMG Suite Dashboard?

In our series "FMG Suite Quick Tips," we answer your questions and show you step-by-step instructions to use your FMG Suite tools. In this segment, we share how you can learn how to use your FMG Suite tools. Have questions you'd like us to answer? Email us at marketing@fmgsuite.com! To learn…

Marketing Mistakes - Financial Advisors

What is Account-Based Marketing?

For the past few years, content marketing was the big industry buzzword. While content marketing is still critical to growing your business, a new term and strategy has hit the scene: account-based marketing. In this week's marketing tip video, Brandon and Marina address what exactly account-based…

How Often Should I Email My Clients and Prospects?

Just as advisors wonder how often they should post on social media, we're often asked how often they should send email communications, such as newsletters, to their contacts. You want to consistently communicate with them so you stay top of mind, but you don't want to inundate their inbox. In this…

How Can I Provide a Higher Level of Client Service Through My Marketing?

In today's digital world where review services and public comments rule the Internet, client service and marketing must go hand-in-hand. Luckily, this is a benefit for advisors, who can use their marketing strategies to remind prospects and clients of their high level of service and communication.…

What is Native Advertising?

As defined by Small Biz Trends, native advertising is "a form of online advertising that matches the form and function of the platform on which it appears." But what exactly does this mean? In this week's marketing tip video, Brandon and Marina talk about the rise of native advertising and the…

How Do I Personalize an FMG Suite Presentation?

In our series "FMG Suite Quick Tips," we answer your questions and show you step-by-step instructions to use your FMG Suite tools. In this segment, you'll learn how to personalize an FMG Suite presentation to fit your branding. Have a question about your FMG Suite tools? Email us at…

Marketing Mistakes - Financial Advisors

What are Some Must-Haves For a Good Logo?

A logo is an essential component of your website, branding, and online presence. Within a single image, you represent who your firm is - whether you choose just to use your name as your logo or incorporate a design or tagline. This logo will travel with you for years, populating your social media…

How Do I Grow My Social Media Following?

One of the biggest questions in marketing is "how do I get more followers on social media?" It's easy to fall prey to numbers, because it makes us feel good about our efforts and helps us quantify our improvement. But how do you actually grow your following? And does it matter for advisors? In this…