Did you know that financial advisors who use email marketing report that they receive $44 in revenue to every $1 spent on email? If you have been following FMG Suite's email marketing blogs, you would have already known that! That's an ROI of 4,400%, and when you tap into our content library, you'll find even more exciting statistics and useful email marketing tips to help you grow your business.

With all the well-deserved press that focuses on social media, blogging, and other digital marketing components, email marketing seems to get less than its share of the limelight. That's too bad, because this powerful tool may very well be the most effective, and least expensive, marketing tool in your arsenal.

If you haven't been following email marketing trends, we've got some very compelling reasons why you should turn to FMG Suite for insights, news, and more. Digital marketing research finds that most marketing emails are never opened, and those that are opened usually don't result in click-throughs. When you tap into email marketing resources like our email marketing blog, you will learn how to construct emails that are not only opened but also result in those elusive click-throughs. More opens and more clicks mean more business for you.

Top 5 Marketing Ideas for Financial Professionals

If you’re looking to grow your financial services business, it’s important to start with marketing fundamentals that will set you up for success. Digital marketing tools will help keep your firm’s brand relevant, reach new leads, and stay connected with current clients. Here are five of the best…

Social Media & SEO News Roundup for Financial Advisors – Updated 12/19

Social Media News Roundup Each month, FMG Suite compiles the most relevant social media updates to give you powerful tools to grow your advisory firm. We help you grow your business by keeping you up to date on the latest changes, from Facebook algorithms to LinkedIn networking strategies.…

Harness the Marketing Power of the Financial Advisor LinkedIn Summary

Your advisors meet new prospects every day. Fifteen years ago you would have told them to give each new contact a business card, but now your advice has changed. The best advice to give to advisors who will be connecting with new prospects? Work on your financial advisor LinkedIn summary! The…

Brand Engagement for Financial Advisors

What is Brand Engagement for Financial Advisors? Brand engagement is the process of building an emotional and intellectual bond between a consumer and a brand. Maintaining a brand that connects with your potential clients via touch points along the client journey that aligns with your core values…

What Advisors Can Learn from this “Viral” Facebook Post

When FMG Suite's very own Aubrey crafted a funny Facebook post and shared it to a community group, she thought she'd get a few laughs and leave it at that. She did not expect that hundreds of thousands of people would view the post, resulting in an appearance on Fox and Friends and Inside Edition!…

Guide to Creating a Social Media Strategy for Your Firm

Social media is no longer avoidable. Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center.  Of the advisors who have embraced social media to find…

5 Ways to Convert More Leads with Your Landing Pages

How to Generate Leads for Financial Advisors   Lead generation for financial advisors used to be a tedious endeavor that consumed a lot of valuable time. But with the advent of digital marketing, you can harness powerful tools that are more efficient and more effective for growing your business.…

Native Advertising: A Beginner’s Guide

What is Native Advertising for Financial Advisors?   Native advertising is a form of paid media where the ad experience blends in seamlessly with the surrounding non-paid content. Native ads should match the visual and functional design of the media used, meaning that users might not know…

5 Advanced Ways Financial Advisors Can Use LinkedIn

Harnessing The Power Of LinkedIn For Financial Advisors   According to a recent Putnam Investments survey, around 80 percent of advisors are finding new clients from using social media sites, and on average, those new client pickups have added nearly $4.9 million in assets. Social media…

How to Create an Amazing Facebook Page for Your Firm

A great Facebook strategy starts with a great Facebook page. Setting a strong foundation is a necessity if you want to build a community and share updates that engage. Too often, financial advisors make their page with little regard to how it looks, or the experience it provides for a prospect.…