Social Media News Roundup for Financial Advisors – Updated August ’19

Every month, we round up some of the most important social media updates that might impact how you market your firm. From Facebook algorithm updates to new ways to network on LinkedIn, things are always changing in the social media world. AUGUST 2019 SOCIAL MEDIA AND SEO NEWS August was a slow…

What Advisors Can Learn from this “Viral” Facebook Post

When FMG Suite's very own Aubrey crafted a funny Facebook post and shared it to a community group, she thought she'd get a few laughs and leave it at that. She did not expect that hundreds of thousands of people would view the post, resulting in an appearance on Fox and Friends and Inside Edition!…

Guide to Creating a Social Media Strategy for Your Firm

Social media is no longer avoidable. Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center.  Of the advisors who have embraced social media to find…

5 Ways to Convert More Leads with Your Landing Pages

How to Generate Leads for Financial Advisors   Lead generation for financial advisors used to be a tedious endeavor that consumed a lot of valuable time. But with the advent of digital marketing, you can harness powerful tools that are more efficient and more effective for growing your business.…

Native Advertising: A Beginner’s Guide

What is Native Advertising for Financial Advisors?   Native advertising is a form of paid media where the ad experience blends in seamlessly with the surrounding non-paid content. Native ads should match the visual and functional design of the media used, meaning that users might not know…

5 Advanced Ways Financial Advisors Can Use LinkedIn

Harnessing The Power Of LinkedIn For Financial Advisors   According to a recent Putnam Investments survey, around 80 percent of advisors are finding new clients from using social media sites, and on average, those new client pickups have added nearly $4.9 million in assets. Social media…

How to Create an Amazing Facebook Page for Your Firm

A great Facebook strategy starts with a great Facebook page. Setting a strong foundation is a necessity if you want to build a community and share updates that engage. Too often, financial advisors make their page with little regard to how it looks, or the experience it provides for a prospect.…

video content marketing website financial advisors

Everything You Need to Know About Video Marketing for Financial Advisors

The Power of Video Content Marketing Nearly 65% of people are visual learners, making visually appealing content crucial for service professionals. Financial advisor marketing videos make it possible for you to connect with your clients and prospects in an engaging way that is unmatched in digital…

Social Media News Roundup for Financial Advisors – February ’19

Every month, we provide a roundup of all the latest social media news that financial advisors need to know. Read on for updates from the big social platforms, new studies that reveal how consumers use social, and some resources that can help you improve your social media efforts. Google+ Announces…

Social Media News Roundup for Financial Advisors – January 2019

The thing that’s both exciting and sometimes frustrating about social media is that it’s always changing. Yes, this means there are more opportunities to reach your clients and experiment with new types of content. But it also means the rules and options are in a constant state of flux. To help…