Did you know that financial advisors who use email marketing report that they receive $44 in revenue to every $1 spent on email? If you have been following FMG Suite's email marketing blogs, you would have already known that! That's an ROI of 4,400%, and when you tap into our content library, you'll find even more exciting statistics and useful email marketing tips to help you grow your business.

With all the well-deserved press that focuses on social media, blogging, and other digital marketing components, email marketing seems to get less than its share of the limelight. That's too bad, because this powerful tool may very well be the most effective, and least expensive, marketing tool in your arsenal.

If you haven't been following email marketing trends, we've got some very compelling reasons why you should turn to FMG Suite for insights, news, and more. Digital marketing research finds that most marketing emails are never opened, and those that are opened usually don't result in click-throughs. When you tap into email marketing resources like our email marketing blog, you will learn how to construct emails that are not only opened but also result in those elusive click-throughs. More opens and more clicks mean more business for you.

Top 5 Marketing Ideas for Financial Professionals

If you’re looking to grow your financial services business, it’s important to start with marketing fundamentals that will set you up for success. Digital marketing tools will help keep your firm’s brand relevant, reach new leads, and stay connected with current clients. Here are five of the best…

How to Become a Virtual Financial Advisor

It’s hard to believe that just a few weeks ago, besides some extra hand-washing, it was mostly business as usual. But now, offices across the country have had to start working remotely. Remote working poses a unique challenge for financial advisors. The way they communicate has been completely…

3 Tips To Connect With Your Audience In A Video

Video allows you to tell a story in your own time. The audience, whether it’s your clients or potential clients, is able to virtually spend time with you. By using the power of video to supplement human connection, you’re able to save time and effort, while still building relationships. If you’re…

Video Startup Guide for Financial Advisors

Have you considered using video as part of your marketing strategy? Creating your own videos is a valuable opportunity to develop a personal connection with a client – without having to jump on the phone or meet at your office. We know that getting started with video can be overwhelming for…

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Everything You Need to Know About Video Marketing for Financial Advisors

The Power of Video Content Marketing Nearly 65% of people are visual learners, making visually appealing content crucial for service professionals. Financial advisor marketing videos make it possible for you to connect with your clients and prospects in an engaging way that is unmatched in digital…

What is Canned Content?

"Canned content" and whether or not it should be used in a marketing strategy has been a major topic of discussion among financial advisors lately. Despite what you may have heard, content that has been curated and build around strong SEO keywords can be extremely beneficial for your site traffic…

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How Can I Tell If My Content Marketing is Actually working?

So you're publishing blogs and videos, adding posts to social media, and putting more effort into your content marketing. But how can you tell if it's actually working? Join Kirk Faulkner and Brandon Brown as they discuss what to look for and how to track the success of your marketing…

The Best Types of Video Content for Financial Advisors

Including custom video content in your marketing strategy is a great way to engage your prospects and continue to deepen your client relationships. While the FMG Suite content library is full of high-quality video content that's great to host on your website and share with prospects, it's…

video

How Can I Use Video to Grow My Business?

When it comes to communication, there is no other form of content that offers the power and immediacy that video does. It is the best way to communicate complicated ideas and to establish a relationship with your audience. Join Brandon Brown and Kirk Faulkner as they dive into the ways that…

optimize a youtube video

How to Optimize a YouTube Video

If you are going to go to all the trouble of making a video for your marketing efforts, isn't it a good idea to get as much use out of it as possible? In this Marketing Tip, Kirk Faulkner and Brandon Brown talk about some tactics you can use to optimize your YouTube videos to make sure they…