Market in Motion Blog

 
 

4 Do’s and Don’t’s For Nailing the Hashtag Game

Social Media 0 Comments

shutterstock_153958553If you didn’t grow up using social media (we don’t need to say what age that might be!), you might call the # sign on a telephone or keyboard the pound sign. Throughout the last few years, though, this little sign has undergone an identity shift and is now a key player in the social media marketing world.

Hashtagging originated on Twitter as a way for users to tag ideas that they wanted people to share with them. For example, a musical artist might create a hashtag, such as #BillyJoel2016, and everyone who wanted their Tweets in one collective space could use the same hashtag and see the community around that tag.

Hashtags have had a colorful past, with some major hits and misses. Politicians, artists, and marketers all use hashtags for different reasons, such as uniting a social cause or promoting a new product. Let’s examine some of the most common do’s and don’t’s with hashtags and social media marketing.

Don’t overcomplicate. Do make it simple and relevant.

A hashtag such as #WealthManagementForWomenInSanDiego isn’t going to get you very far because it’s too long, hard for people to remember, and oddly specific. Hashtags are a great way to rally a group of people together, so make it easy to type and remember.

Instead, some catchy hashtags for the same idea may be #SDWomenInWealth, #WealthManagementSD #SanDiegoWealthManagement. Use abbreviations and key ideas to your advantage. Also, try not to make your hashtag too general, like #wealthmanagement. These tags won’t get noticed because they will be too popular.

Don’t use the same strategy on all social media platforms. Do know your audience.

The most common social media platforms to use hashtags are Twitter, Facebook, and Google+. In contrast, LinkedIn and email don’t use hashtags. This means that when you hashtag on Twitter and Facebook, users can click on your hashtag and see similar posts. If you hashtag on LinkedIn or email, users won’t be able to click your tag and it will defeat the purpose of uniting ideas.

Don’t use hashtags excessively. Do use them mindfully.

One of the worst things you can do with hashtags is water down your content by using too many. We have all seen tweets #where #every #word #is #hashtagged (#cringe). When you hashtag irrelevant words or add too many at the end of your post, users lose interest and see you as an inexperienced social media user.

Instead, limit yourself to two or three hashtags for a post. For example, you can hashtag your services, such as #financialplanning, your location, such as #sandiego, or your niche market, such as #sandiegoattorneys.

Don’t use a hashtag before you know the meaning behind it. Do jump on to trending hashtags.

We’ve all heard the horror stories of companies using hashtags before understanding the meaning behind them. Often, hashtags are a way to promote a social or political cause or unite those going through a similar struggle. Business Insider has some of the most noteworthy Twitter Fails from large companies.

What you can do, though, is take advantage of trending hashtags and use them to promote your material. Every day, Twitter has a “trending” section on the side of their home page. Some examples are #TuesdayMotivation or #MemorialDay2016. A service professional can incorporate these hashtags in their content to make it relevant and eye-catching. For example, a financial planner may tweet “Our #TuesdayMotivation is helping our clients save for retirement.” This is a very basic example of how trending hashtags can be used appropriately.

Do you use hashtags in your social media marketing? Do you have any best practices or horror stories you want to share? Email us at marketing@fmgsuite.com or comment below and tell us!

Related Posts



Back to blog list

Tags



Leave a Reply

Be the First to Comment!

Notify of
avatar

wpDiscuz

Still Have Questions?

Become a Marketing Master

Sign up for our marketing e-newsletter to receive marketing tips for financial professionals, including exclusive whitepapers, broadcast invites, and other content.

 
Privacy Policy

Get a Sample Email Campaign

The best way to experience FMG Suite Campaigns is to receive one the same way that your clients and prospects receive them — in your email inbox. Let us send you one today!

 
Privacy Policy

Get 1 Month Free

Receive your first month of our Monthly Market Insights campaign for free.

 
Privacy Policy

Let's Build Your Suite

An expert will reach out right away to help you build your suite!

 

Want to kick the tires first?
Check out our Free 7-day Trial.
No credit card required to start.

Privacy Policy

How is Your Business Listed?

Check the consistency of your online business information with help from our listings scan.

Enter business information to scan below:

Business Name *
Street Address *
City *
State *
ZIP *
Phone *
Scan Now
 

Want to kick the tires first?
Check out our Free 7-day Trial.
No credit card required to start.

Privacy Policy

Get Started with Copywriting

An expert will reach out right away to help you craft your content

 
Privacy Policy

Get Started with Custom Video

An expert will reach out right away to help you create your content

 
Privacy Policy

Let's Build Your Suite

An expert will reach out right away to help you build your suite!

 
Privacy Policy

Copywriting Sample

Distill Your Niche

"...while they can’t turn back the clock and address these issues beforehand - such as increasing their spouse’s life insurance or saving more - there are ways to take control and feel more confident in their future.
When working with widows, there are a few first steps I recommend taking:

1. Get Organized
Whether or not you handled all of your family’s finances, some, or none, the first step is to organize your financial documents. Before you can determine how to budget and what steps to take, you have to first understand where you stand financially. If you are having trouble translating your investment account statements, a financial advisor can help you understand what your documents mean. You’ll want to copy and safeguard your important documents and review life insurance policies with a trusted advisor.

2. Budget for a Single Income
More than half of widows have difficulty adjusting to a single income. This may because they haven’t reevaluated their bills and expenses and adjusted..."


View Complete Sample
 

Copywriting Sample

Consistent Messaging

"...Once we understand your family’s current circumstances, goals, and unique needs, we develop strategies to help preserve and potentially grow your wealth and take over the time-consuming tasks associated with managing your complex financial affairs. Working with a family office can benefit families in a number of ways, including:

  • Preserving wealth through proactive management and appropriate strategies
  • Mitigating risk by diversifying investments
  • Assisting with the transfer of wealth from one generation to the next through strategic asset allocation and estate planning..."


View Complete Sample
 

Copywriting Sample

Unique Articles in Your Voice

"...More than likely, you have a clear understanding of your relationship with your doctor or your dentist. You pay a fee and, in return, you receive a service, including advice and recommendations based on your individual situation. It would make sense then for your relationship with your financial advisor to be the same; but for many, that’s not the case.

At Financial Guideposts, we’ve noticed a trend: that the general public does not understand the relationship they have with their financial advisor. We want to change that. We believe there are two critical aspects you should understand when working with a financial advisor: how he or she gets paid and what services he or she provides..."


View Complete Sample
 
FMG Logo

Start Today