Market in Motion Blog


How To Build an Impressive LinkedIn Profile (And Take it to the Next Level)

Social Media 0 Comments

CBpFkPazThere’s no point in avoiding it any longer. As a service professional, you need a LinkedIn profile to establish your legitimacy, connect with clients, and network with other professionals. Here’s how to get started:

  1. Go to On the home page, click on the button that says “Join now.” Enter your name, email, and a password.
  1. You will receive an email to verify your account. Once you go to your email and confirm your account, you can log on and get started.
  1. Some of the information you will be prompted to add will be a picture, your title, your company, a summary of your qualifications, your education, and other aspects of your professional life. You also have the option to invite your contacts to follow you on LinkedIn.

As you can see, setting up a LinkedIn profile is a simple process. The social network provides the opportunity to connect with professionals around the world and further your knowledge of your clients and industry. LinkedIn also offers many more categories to enhance your profile, such as your past projects, charities you support, volunteer experience, certifications, and more. LinkedIn provides users with the opportunity to extend the idea of an “online business card” into a much deeper exploration into your professional life.

Let’s look at some of the categories that might be helpful for service providers:

  • Summary: This is one aspect of your LinkedIn profile that you definitely shouldn’t overlook. Not only does it help potential clients understand what you do, but LinkedIn uses this information for SEO purposes, as well. Make sure you use keywords that explain your industry and emphasize what you can offer to future clients.
  • Skills and Endorsements: This is an area where you can explicitly state which skills you possess, and connections can “endorse” you for those skills. For example, if you put that you are proficient in Microsoft Office applications and three of your connections agree, they will endorse you, and it will show up on your profile.
  • Publications/Projects: These sections may be applicable if you worked on a long-term project and want to share it with your connections. You can add media such as images and videos to enhance your profile and show off your hard work.
  • Volunteer Experience: Depending on your background, this section may be an excellent way to show your connections what you care about outside of work. People love to work with professionals that they can develop a personal connection with. Volunteer experience and organizations that you support can help foster these connections.

Setting up a LinkedIn profile takes a few simple steps, but it’s important for service professionals to go beyond just setting up an account and make the most out of their connections. Taking advantage of these sections can help you take your LinkedIn profile to a new level.

<!– / OptinMonster →

Related Content

Back to blog list


Join Discussion

Still Have Questions?

You've Been April Fooled!

While we can't help you with your wardrobe (sorry), we can help you become an amazing marketer. Click below to check out some of our latest resources. And thanks for playing!

Make Me a Great Marketer

Become a Marketing Master

Sign up for our marketing e-newsletter to receive marketing tips for financial professionals, including exclusive whitepapers, broadcast invites, and other content.

Privacy Policy

Get a Sample Email Campaign

The best way to experience FMG Suite Campaigns is to receive one the same way that your clients and prospects receive them — in your email inbox. Let us send you one today!

Privacy Policy

Get 1 Month Free

Receive your first month of our Monthly Market Insights campaign for free.

Privacy Policy

Experience The FMG Suite Difference!

Tell us a little about yourself and an expert will reach out to you and walk you through our award winning automated marketing platform.

Privacy Policy

Experience The FMG Suite Difference!

Tell us a little about yourself and an expert will reach out to you and walk you through our award winning automated marketing platform.

Privacy Policy

How is Your Business Listed?

Check the consistency of your online business information with help from our listings scan.

Enter business information to scan below:

Business Name *
Street Address *
City *
State *
Phone *
Scan Now

Want to kick the tires first?
Check out our Free 7-day Trial.
No credit card required to start.

Privacy Policy

Get Started with Copywriting

An expert will reach out right away to help you craft your content

Privacy Policy

Learn More About Pre-Designed Pages

Enter your contact info below and an expert will be in touch soon.

Privacy Policy

Get Started with Custom Video

An expert will reach out right away to help you create your content

Privacy Policy

Let's Build Your Suite

An expert will reach out right away to help you build your suite!

Privacy Policy

A Truly Free 7-Day Trial

No Credit Cards. No Downloads. No Commitments. No Strings Attached.

Sign up now and you’ll be up and running on our integrated and automated marketing platform in a matter of minutes.

  • This field is for validation purposes and should be left unchanged.

Copywriting Sample

Distill Your Niche

"...while they can’t turn back the clock and address these issues beforehand - such as increasing their spouse’s life insurance or saving more - there are ways to take control and feel more confident in their future.
When working with widows, there are a few first steps I recommend taking:

1. Get Organized
Whether or not you handled all of your family’s finances, some, or none, the first step is to organize your financial documents. Before you can determine how to budget and what steps to take, you have to first understand where you stand financially. If you are having trouble translating your investment account statements, a financial advisor can help you understand what your documents mean. You’ll want to copy and safeguard your important documents and review life insurance policies with a trusted advisor.

2. Budget for a Single Income
More than half of widows have difficulty adjusting to a single income. This may because they haven’t reevaluated their bills and expenses and adjusted..."

View Complete Sample

Copywriting Sample

Consistent Messaging

"...Once we understand your family’s current circumstances, goals, and unique needs, we develop strategies to help preserve and potentially grow your wealth and take over the time-consuming tasks associated with managing your complex financial affairs. Working with a family office can benefit families in a number of ways, including:

  • Preserving wealth through proactive management and appropriate strategies
  • Mitigating risk by diversifying investments
  • Assisting with the transfer of wealth from one generation to the next through strategic asset allocation and estate planning..."

View Complete Sample

Copywriting Sample

Unique Articles in Your Voice

"...More than likely, you have a clear understanding of your relationship with your doctor or your dentist. You pay a fee and, in return, you receive a service, including advice and recommendations based on your individual situation. It would make sense then for your relationship with your financial advisor to be the same; but for many, that’s not the case.

At Financial Guideposts, we’ve noticed a trend: that the general public does not understand the relationship they have with their financial advisor. We want to change that. We believe there are two critical aspects you should understand when working with a financial advisor: how he or she gets paid and what services he or she provides..."

View Complete Sample
FMG Suite