There are some key differences between a personal and professional Facebook page. Users dedicate their personal page to sharing intimate moments in their lives to people that they know while a Facebook Business Page is a professional way to display information regarding a business to people that follow the Page. According to Social Media Examiner, Facebook not only is the provider of 61% of all social logins but also makes up 72% of all e-commerce social logins.

You can start a Facebook Business Page in four easy steps.

1. Log onto your personal Facebook page, click the arrow in the top-right corner, and select “Create Page.”

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2. Choose a business category for your page. You can choose from options such as public figure, product, or institution. Most of our clients will fall under local business.

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3. Next, you will choose an industry that is appropriate for your Page, fill in some information about your business, and get started!

4. Once you create your Page, add as much information as possible, including your address, phone number, website URL, and about information. Upload a headshot or your logo for your profile image (which should be a square-sized image that is at least 180 x 180 pixels). For your cover image (which should be 851 x 315 pixels) either of your location, your office, or other image from your website for consistency.

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There are different ways to promote your Page, including sharing it with your personal connections or paying Facebook to promote it to others. With the help of FMG’s automated content, your Facebook Business Page will soon be an excellent resource for your business!