Getting Marketing Results with FMG Suite
Kent Travis, a financial consultant with National Life Group®, moved his website over to FMG Suite more than two years ago. In order to maximize his marketing efforts, he added our email marketing tool and immediately saw results. Here, he shares his story.
What made you move over from your previous website provider to the FMG Suite platform two years ago?
I felt my website looked generic and outdated. When I found out about FMG Suite at a conference, I was impressed with how nice their websites looked and how much you could customize them. I made the switch and I’m glad I did.
How do you like your website?
My website is great. The dashboard is easy to navigate so I can quickly make changes to my website when needed. FMG Suite makes it easy to get a great looking website.
Have you seen any results with your website?
Not too long ago, a prospect found me through a Google search. He had been researching annuities and a FMG Suite video on annuities that was on my site popped up in his search results. That hadn’t happened before with my old website.
You recently added our email campaigns tool. What prompted that decision?
With the recent market turbulence, I wanted to stay in more frequent contact with clients. I liked that the FMG Suite email campaigns tool was a video that was already approved by compliance, so it was one less thing I had to worry about.
Tell us about your success with your first email campaign.
After I added on the tool, I decided to send out a test campaign to a few clients and prospects. I sent out the campaign on a Monday and on Tuesday I received a call from one of the prospects who had received the email. He transferred his accounts over to me and became a client not too long after.
That’s fantastic! Why would you recommend FMG Suite to other advisors?
FMG Suite has great looking websites that are easy to edit and personalize. Their marketing tools make it easy to stay in touch with clients and prospects and, as I’ve experienced personally, see results.
National Life Group® is a trade name of National Life Insurance Company (NLIC), Montpelier, VT, Life Insurance Company of the Southwest, Addison, TX and their affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York.
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