Does My Firm Need a LinkedIn Company Page?
Like Facebook, LinkedIn allows you to create a personal page and a page for your business. On Facebook, it’s known as a business page, and on LinkedIn, it’s a company page. This is where the similarity between the two ends. While a firm should certainly use a Facebook business page, it may not make sense for a firm to have a LinkedIn company page. Here, we discuss the reasoning behind a LinkedIn company page and whether or not your firm should consider creating one.
We love to share what we’ve learned from the thousands of financial advisors with whom we’ve partnered. Take a look at more marketing tips or check out our free online video courses on The Art of Digital Marketing.