Market in Motion Blog

 
 

5 Ways to Market Your Episodic Content

Blogging, Content 0 Comments

shutterstock_81325552We’ve shared before that episodic content is quickly rising in popularity, and is an effective marketing strategy, particularly if you’re on a tight budget. Once you’ve created your series of content – whether they’re blog articles, videos, or presentations – you need to market them and build traffic. Here are five simple ways to drive more traffic, interest, and buzz to your episodic content.

1. Create an Image Series

Create a single image or series of related images that represent your series. Using a memorable and familiar image will help your audience remember your series and make them more inclined to click on and interact with your newest piece of content.

2. Send an Email Campaign

Every time you release a new piece of content, you should send an email to our contacts. For your series, you may want to create a newsletter devoted to it, with its own style and design. When a new piece in your series is posted, send an email with a teaser of what’s in your content, such as a question you answer or an outline of what you’ll cover. For the subject line and/or headline, use your series’ name or number, such as “Building Your Legacy: Part 2” or “Step 4 on Your Path to Retirement.”

3. Promote on Social Media with a Hashtag

Start using a hashtag for your series, such as #RetirementinFocus if your series is on retirement. A hashtag will make it easy for people to see your past posts on the same topic and know what you’re referring to when you announce the latest episode in your series.

4. Link to and Reference Your Previous Episodes

In every episode, remind your audience of your previous episodes. In the beginning of a post, you can mention “In last week’s episode…” (or something along those lines) and then link to that episode. This helps you build your links and encourage people to stay on your website longer. At the end of every piece, link to all pieces in the series.

5. Keep the Lights On

Even after your series is over, keep marketing them. Share them via social media and email a few months later to remind your audience that they can re-read or re-watch them if they missed any of the episodes. Encourage them to share with their friends, as well. This will help you keep pushing traffic to your series and make the most of your efforts.

Creating episodic content can be some of your most entertaining content and the most enjoyable to create. Keep trying new ways to share your content and extend its lifecycle. If you experience success with your series, consider returning a few months later for a second season!

Related Posts



Back to blog list

Tags



Leave a Reply

Be the First to Comment!

Notify of
avatar

wpDiscuz

Still Have Questions?

Become a Marketing Master

Sign up for our marketing e-newsletter to receive marketing tips for financial professionals, including exclusive whitepapers, broadcast invites, and other content.

 
Privacy Policy

Get a Sample Email Campaign

The best way to experience FMG Suite Campaigns is to receive one the same way that your clients and prospects receive them — in your email inbox. Let us send you one today!

 
Privacy Policy

Get 1 Month Free

Receive your first month of our Monthly Market Insights campaign for free.

 
Privacy Policy

Let's Build Your Suite

An expert will reach out right away to help you build your suite!

 

Want to kick the tires first?
Check out our Free 7-day Trial.
No credit card required to start.

Privacy Policy

How is Your Business Listed?

Check the consistency of your online business information with help from our listings scan.

Enter business information to scan below:

Business Name *
Street Address *
City *
State *
ZIP *
Phone *
Scan Now
 

Want to kick the tires first?
Check out our Free 7-day Trial.
No credit card required to start.

Privacy Policy

Get Started with Copywriting

An expert will reach out right away to help you craft your content

 
Privacy Policy

Get Started with Custom Video

An expert will reach out right away to help you create your content

 
Privacy Policy

Let's Build Your Suite

An expert will reach out right away to help you build your suite!

 
Privacy Policy

Copywriting Sample

Distill Your Niche

"...while they can’t turn back the clock and address these issues beforehand - such as increasing their spouse’s life insurance or saving more - there are ways to take control and feel more confident in their future.
When working with widows, there are a few first steps I recommend taking:

1. Get Organized
Whether or not you handled all of your family’s finances, some, or none, the first step is to organize your financial documents. Before you can determine how to budget and what steps to take, you have to first understand where you stand financially. If you are having trouble translating your investment account statements, a financial advisor can help you understand what your documents mean. You’ll want to copy and safeguard your important documents and review life insurance policies with a trusted advisor.

2. Budget for a Single Income
More than half of widows have difficulty adjusting to a single income. This may because they haven’t reevaluated their bills and expenses and adjusted..."


View Complete Sample
 

Copywriting Sample

Consistent Messaging

"...Once we understand your family’s current circumstances, goals, and unique needs, we develop strategies to help preserve and potentially grow your wealth and take over the time-consuming tasks associated with managing your complex financial affairs. Working with a family office can benefit families in a number of ways, including:

  • Preserving wealth through proactive management and appropriate strategies
  • Mitigating risk by diversifying investments
  • Assisting with the transfer of wealth from one generation to the next through strategic asset allocation and estate planning..."


View Complete Sample
 

Copywriting Sample

Unique Articles in Your Voice

"...More than likely, you have a clear understanding of your relationship with your doctor or your dentist. You pay a fee and, in return, you receive a service, including advice and recommendations based on your individual situation. It would make sense then for your relationship with your financial advisor to be the same; but for many, that’s not the case.

At Financial Guideposts, we’ve noticed a trend: that the general public does not understand the relationship they have with their financial advisor. We want to change that. We believe there are two critical aspects you should understand when working with a financial advisor: how he or she gets paid and what services he or she provides..."


View Complete Sample
 
FMG Logo

Start Today