What the Heck is a Persona?
If you’ve read an article on marketing strategies, you likely have come across the term “persona.” In the simplest terms, creating a persona is the process of identifying who you are trying to communicate with. Who is that target client you are looking to attract? In our latest marketing tip video, we share why personas can help you target your marketing and how to create your own.
Download our Persona Template here to get started creating your personas.
We love to share what we’ve learned from the thousands of financial advisors with whom we’ve partnered. Take a look at more marketing tips or check out our free online video courses on The Art of Digital Marketing.