Why a Mobile-Responsive Website is Essential for Service Professionals
It tells you directions, where to shop, and what the best restaurants are. It manages your reminders, appointments, and social calendar. It is your alarm clock in the morning and your bedtime reading at night.
According to Bop Design, 29% of cell phone users describe their phone as “something they can’t live without.” In a world of smartphones, tablets, and people on the go, it has become increasingly important for service professionals to have a mobile-responsive website.
What’s the difference between mobile-friendly and mobile-responsive?
In April of 2015, Google announced a new algorithm that would favor mobile-friendly sites because the increase of mobile traffic across searches has increased incredibly. According to Smart Insights, half of all local searches are performed on mobile devices. This change prompted a lot of conversations about the difference between mobile-friendly and mobile-responsive design, and what was going to perform best in terms of search engine optimization (SEO).
Mobile-friendly websites are websites that work on mobile, but the information and layout don’t change. Mobile-friendly websites may contain larger navigation buttons and smaller images to load quicker on mobile devices. Mobile-friendly websites work the same across different devices.
Mobile-responsive websites go a step further by providing different layouts based on the screen size being used. Mobile-responsive websites have optimized images that maintain their quality on smaller screens, different designs that fit more appropriately to devices like smartphones and tablets, and dynamic content that changes based on how the website is being viewed. Above is an example of one of FMG Suite’s exclusive designs, all of which are mobile-responsive.
You can see that the website transfers efficiently to the smartphone shown, and emphasizes different aspects of the site based on the screen size. You can achieve a more customized mobile experience with responsive design.
Why do I need a mobile-responsive website?
According to Ironpaper, 62% of companies that designed their website for mobile platforms increased their sales. This is why, at FMG Suite, we’ve dedicated time and effort into creating mobile-responsive sites for service professionals. In 2016, it is projected that more than half of time spent on the Internet will be spent on mobile, which is a significant amount of prospective business that can be generated for service professionals.
Not having a mobile-responsive website in 2016 is like not having a business card or experience in the industry. Your prospective clients turn to their phone to provide them the weather, traffic, and other routine information. Make it easy for them to turn to their phone to find and connect with you.
At FMG Suite, we are passionate about marketing and effective web design, including creating websites that are mobile-responsive. If you would like to get started on creating a mobile-responsive website for your firm, contact us today.