Market in Motion Blog


Announcement: Our Page Gating Tool is LIVE!

General Marketing 0 Comments

Your website comes loaded with award-winning content to share with your clients and prospects. From articles on life insurance to videos about retirement and college planning, the resources on your website help to position your firm as a source for valuable information and thoughtful guidance.

You can also create your own pages or blog—to share your unique perspective on the industry and to speak from personal experience. That content is truly special and something that visitors to your website cannot find anywhere else.

So you’ve got the content, now how do you turn that content into leads? Great question! Watch the video below or read on to learn about a powerful new tool that will help you do just that.

Our Page Gating tool lets you add a popup form to any page on your website, requiring visitors to provide their contact information before they are able to view content on your site. From unique blog posts to resource-packed custom pages, you can now turn almost any page on your site into a valuable lead source.

Good Fences Gates Make Great Leads!

With our page gating feature, you have the power to decide what content is gated:

  • Think you’ve crafted a really valuable blog post, full of unique tips and tricks? Lock that gate, share the content on social media and start gathering those leads!
  • Do you have a page full of helpful links or calculators? Don’t give away those resources for free! Gate that page and watch the leads pour in!
  • Put our content to work for you: the combination of our Social Foundations campaign and our page gating tool is a recipe for a serious lead generating strategy! Enable page gating on the Content Library, activate your Social Foundations campaign and now each click is a possible lead.

Complete Control


It’s up to you to decide who gets “free” access to your content and who does not:

  • By default, all the content on your site is “ungated” and available to all of your site visitors
  • You can gate content for visitors coming from social media, then start sharing and collecting leads!
  • You can also choose to gate content for visitors who found a page on your site through a search engine (“organic traffic”)
  • You can even decide to require contact information for everyone trying to access content on your website.

Rest assured: if a visitor has already provided their contact information, our tool is suite enough not to ask again!

Best Practices

  • We’ve given you the power to gate content for all visitors to your site, but that’s not our favorite setting here. We think the suite spot is to enable page gating for visitors coming from social media and search engines. These are users who have seen a preview of the content you’re looking to share and have decided they’re interested in reading more.
  • When you get a new lead, we will send you an email with the lead’s contact information and let you know what page on your website the visitor viewed. Use this information in your follow up! Perhaps your prospect was reading an article on estate planning? Send a video they might like! Let’s say this lead was checking out a blog post about college planning. Follow up with a college savings calculator!
  • You’ve heard it before and we’ll say it again: blogging is invaluable. Your blog is your space to create and share completely unique content on the web. But, like your social media profiles, a stale blog is only going to leave a stale taste in your visitor’s mouths. Keep it fresh to keep your reputation as a thoughtful commentator growing! And now, with our page gating feature, you can put your blog to work to help you gather some valuable leads.
    Pssst: a well-maintained blog will also provide a boost to your SEO!

    Check out these other blog posts from FMG Suite to learn more about the power of blogging:

Related Content

Back to blog list

Join Discussion

Still Have Questions?

You've Been April Fooled!

While we can't help you with your wardrobe (sorry), we can help you become an amazing marketer. Click below to check out some of our latest resources. And thanks for playing!

Make Me a Great Marketer

Become a Marketing Master

Sign up for our marketing e-newsletter to receive marketing tips for financial professionals, including exclusive whitepapers, broadcast invites, and other content.

Privacy Policy

Get a Sample Email Campaign

The best way to experience FMG Suite Campaigns is to receive one the same way that your clients and prospects receive them — in your email inbox. Let us send you one today!

Privacy Policy

Get 1 Month Free

Receive your first month of our Monthly Market Insights campaign for free.

Privacy Policy

Experience The FMG Suite Difference!

Tell us a little about yourself and an expert will reach out to you and walk you through our award winning automated marketing platform.

Privacy Policy

Experience The FMG Suite Difference!

Tell us a little about yourself and an expert will reach out to you and walk you through our award winning automated marketing platform.

Privacy Policy

How is Your Business Listed?

Check the consistency of your online business information with help from our listings scan.

Enter business information to scan below:

Business Name *
Street Address *
City *
State *
Phone *
Scan Now

Want to kick the tires first?
Check out our Free 7-day Trial.
No credit card required to start.

Privacy Policy

Get Started with Copywriting

An expert will reach out right away to help you craft your content

Privacy Policy

Learn More About Pre-Designed Pages

Enter your contact info below and an expert will be in touch soon.

Privacy Policy

Get Started with Custom Video

An expert will reach out right away to help you create your content

Privacy Policy

Let's Build Your Suite

An expert will reach out right away to help you build your suite!

Privacy Policy

A Truly Free 7-Day Trial

No Credit Cards. No Downloads. No Commitments. No Strings Attached.

Sign up now and you’ll be up and running on our integrated and automated marketing platform in a matter of minutes.

  • This field is for validation purposes and should be left unchanged.

Copywriting Sample

Distill Your Niche

"...while they can’t turn back the clock and address these issues beforehand - such as increasing their spouse’s life insurance or saving more - there are ways to take control and feel more confident in their future.
When working with widows, there are a few first steps I recommend taking:

1. Get Organized
Whether or not you handled all of your family’s finances, some, or none, the first step is to organize your financial documents. Before you can determine how to budget and what steps to take, you have to first understand where you stand financially. If you are having trouble translating your investment account statements, a financial advisor can help you understand what your documents mean. You’ll want to copy and safeguard your important documents and review life insurance policies with a trusted advisor.

2. Budget for a Single Income
More than half of widows have difficulty adjusting to a single income. This may because they haven’t reevaluated their bills and expenses and adjusted..."

View Complete Sample

Copywriting Sample

Consistent Messaging

"...Once we understand your family’s current circumstances, goals, and unique needs, we develop strategies to help preserve and potentially grow your wealth and take over the time-consuming tasks associated with managing your complex financial affairs. Working with a family office can benefit families in a number of ways, including:

  • Preserving wealth through proactive management and appropriate strategies
  • Mitigating risk by diversifying investments
  • Assisting with the transfer of wealth from one generation to the next through strategic asset allocation and estate planning..."

View Complete Sample

Copywriting Sample

Unique Articles in Your Voice

"...More than likely, you have a clear understanding of your relationship with your doctor or your dentist. You pay a fee and, in return, you receive a service, including advice and recommendations based on your individual situation. It would make sense then for your relationship with your financial advisor to be the same; but for many, that’s not the case.

At Financial Guideposts, we’ve noticed a trend: that the general public does not understand the relationship they have with their financial advisor. We want to change that. We believe there are two critical aspects you should understand when working with a financial advisor: how he or she gets paid and what services he or she provides..."

View Complete Sample
FMG Suite