Market in Motion Blog

 

Digital marketing tips to help you increase leads and build your business.

 

How to Write a SEO Friendly Blog Post

March 22, 2018 Blogging Basics & Strategies for Financial Advisors, Content, SEO & Google Analytics

SEO is a hot topic in the world of digital marketing. We’ve frequently covered SEO and shared our recommendations for optimizing

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How Can Content Get Me More Clients?

March 19, 2018 Blogging Basics & Strategies for Financial Advisors, Content, General Marketing, Marketing Tips

  When it gets right down to it, content marketing is only worth the time and energy if it results

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How to Stay Compliant While You Blog

March 15, 2018 Blogging Basics & Strategies for Financial Advisors, Content, General Marketing

When it comes to establishing an inbound marketing strategy, there are few things you can do as powerful as maintaining

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Make Your Blog The Backbone of Your Brand

March 8, 2018 Blogging Basics & Strategies for Financial Advisors, Content, General Marketing

If you have been reading articles about how to launch your online marketing efforts, you have undoubtedly read about the

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What Happens To Our Brains When We Hear A Story

February 12, 2018 Blogging Basics & Strategies for Financial Advisors, Branding, Content, General Marketing, Marketing Tips

  Storytelling is all the rage in marketing talk. But why is it important? It turns out that is much

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Tell Your Brand’s Story With Visual Content

February 7, 2018 Blogging Basics & Strategies for Financial Advisors, Branding, Design, General Marketing, SlideShare

The act of creating content in branding is an act of educating. You are teaching people what they can expect

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How Do You Find An Audience?

February 5, 2018 Blogging Basics & Strategies for Financial Advisors, Branding, Content, General Marketing, Marketing Tips

  Without an audience, your marketing will just be an exercise of screaming into the void. No one wants that!

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How to Create an Authentic Brand Experience

February 1, 2018 Blogging Basics & Strategies for Financial Advisors, Branding, Content, General Marketing

Authenticity is one of those concepts that are easy to talk about but incredibly difficult to achieve in practice. Finding

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How to Make Your Facebook Ads Better

January 29, 2018 General Marketing, Marketing Tips, Social Media

Facebook is the largest social network in the world and offers an incredible opportunity to reach new prospects through its

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How Do I Personalize a Blog Post?

January 24, 2018 Blogging Basics & Strategies for Financial Advisors, Content, General Marketing, Marketing Tips, Quick Tips

Blogging can be the backbone of a vibrant content strategy. So how do you make sure your blogs stand out

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What Are Some Major Content Sins?

January 22, 2018 Blogging Basics & Strategies for Financial Advisors, Content, Marketing Tips

  It’s time for content marketing confession. What are the sins that get committed when advisors (and all marketers) create

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How to Use Google Trends to Create Content

January 15, 2018 Blogging Basics & Strategies for Financial Advisors, General Marketing, Marketing Tips, Research & Insights

  In addition to their search engine capabilities, Google offers a lot of great tools that you can use to

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Why You Should Start a Blog in 2018

January 8, 2018 Blogging Basics & Strategies for Financial Advisors, Marketing Tips

For those advisors who want to see tremendous growth in their content marketing efforts this year we have this challenge: Start

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Copywriting Sample

Distill Your Niche

"...while they can’t turn back the clock and address these issues beforehand - such as increasing their spouse’s life insurance or saving more - there are ways to take control and feel more confident in their future.
When working with widows, there are a few first steps I recommend taking:

1. Get Organized
Whether or not you handled all of your family’s finances, some, or none, the first step is to organize your financial documents. Before you can determine how to budget and what steps to take, you have to first understand where you stand financially. If you are having trouble translating your investment account statements, a financial advisor can help you understand what your documents mean. You’ll want to copy and safeguard your important documents and review life insurance policies with a trusted advisor.

2. Budget for a Single Income
More than half of widows have difficulty adjusting to a single income. This may because they haven’t reevaluated their bills and expenses and adjusted..."


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Copywriting Sample

Consistent Messaging

"...Once we understand your family’s current circumstances, goals, and unique needs, we develop strategies to help preserve and potentially grow your wealth and take over the time-consuming tasks associated with managing your complex financial affairs. Working with a family office can benefit families in a number of ways, including:

  • Preserving wealth through proactive management and appropriate strategies
  • Mitigating risk by diversifying investments
  • Assisting with the transfer of wealth from one generation to the next through strategic asset allocation and estate planning..."


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Copywriting Sample

Unique Articles in Your Voice

"...More than likely, you have a clear understanding of your relationship with your doctor or your dentist. You pay a fee and, in return, you receive a service, including advice and recommendations based on your individual situation. It would make sense then for your relationship with your financial advisor to be the same; but for many, that’s not the case.

At Financial Guideposts, we’ve noticed a trend: that the general public does not understand the relationship they have with their financial advisor. We want to change that. We believe there are two critical aspects you should understand when working with a financial advisor: how he or she gets paid and what services he or she provides..."


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