There’s always something new on the horizon when it comes to social media marketing. Here, we’ve rounded up some of the most important updates that occurred in March 2019 that financial advisors need to know about. Learn more about how you can leverage social media for your advisory and stay on the cutting edge of these ever-changing platforms.

LinkedIn Live

Last month, we talked about how LinkedIn has reached record highs and why this platform should be part of your financial advisor marketing strategy. In addition to its staggering numbers, LinkedIn has also been releasing some valuable features that may interest financial advisors on the platform. One of those releases is LinkedIn Live, which was released in February but is starting to gain traction this month. This live video broadcast service gives people and organizations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large. Try doing a live Q&A on your page to discuss market updates, or look out for streaming keynotes from conferences. Think: CEOs streaming keynotes about new product updates, Q&As led by industry thought leaders, and digital conferences that make it easier for the 610 million professionals on the site to further their practice. As of now, LinkedIn Live is invite-only, but keep your eyes peeled for the release of this cool, new feature.

In addition to LinkedIn Live, the site has also launched its “What Are People Talking About?” widget on their home screen.

Keep an eye out for trending topics in the finance industry, or centered around your community, and write up a post to increase engagement.

Meet Twttr

Twttr is Twitter’s new prototype app that aims to test out new ideas outside of Twitter’s public network. The prototype launched mid-March and users can join the conversation and help Twitter build out new features by using the hashtag #LetsHaveaConvo. The app will focus on testing new designs, conversation threads, and other new features. Twttr might not immediately be of any use to you in your social media marketing, but it’s a fun new tool that shows that Twitter is considering users’ feedback before making major changes to the platform.

Google’s Broad Core Search Ranking Algorithm Update

A few times a year, Google releases major broad core search updates. In 2018, we saw these updates in March, August, and September. We haven’t seen any major updates since then, until March 12, 2019. In March of this year, Google announced its most recent broad core search ranking algorithm update. It’s still too early for tech experts to pinpoint exactly what this update changed, but a few highlights are:

  • The update will continue to value expertise, authoritativeness, and trust through links. This means that if a major site, like the CDC or CNN, links to a site, they will be rewarded. In other words, Google is increasing the amount of power of certain links, while decreasing the power of other links.
  • This update rewards sites that have relevant content, while sites with generic content that isn’t relevant to their users might see a decrease in organic traffic.

One thing that’s really important about this Google algorithm update is that just like Medic in August 2018, it impacts what Google calls “Your Money or Your Life” sites, or sites that impact the future happiness, health, financial stability, or safety of users. As a financial advisor, your site may fall into the financial stability section of this algorithm, which means that you need to be providing trustworthy, quality content to your clients and prospects to continue to rank well.

The landscape of SEO and social media marketing is always changing, which is why we want to update you on these major news stories. As always, feel free to reach out if you have any questions about optimizing your marketing strategy for your financial advisory