Market in Motion Blog

 
 

What in the World is Social Visual Content?

Design, Social Media 0 Comments

iStock_000062857080_MediumTo some beginning marketers, words like social media marketing, social content, and content marketing are swirling around in their heads, bumping into each other along the way. We understand the challenges service professionals face when they attempt to take control of their marketing efforts, which is why we work to simplify some of these buzzwords. Here, we will dissect what social visual content is, how you should use it, and what technologies are available to get you there.

What is “social visual content”?

Simply put, social visual content is the visuals you add to content you share on social media, such as Facebook and LinkedIn. While this definition may seem simple, many different types of visual content are all used for various reasons. Here are some of the types of content that marketers use with their social posts:

  • Infographics
  • Videos
  • Pictures
  • Memes
  • Presentations

Each of these pieces of visual content plays a different role in your social media marketing strategy.

How do I use social visual content?

Researchers found that colored visuals increased people’s willingness to read a piece of content by 80%. Also, when people hear information they only remember 10% of that information three days later but when they see a relevant image paired with that content, they retain 65% of the information after the same amount of time. These are just a few of the benefits of incorporating visuals into your social content.

Infographics are an excellent way to express statistics or facts to a viewer in a fun and unique way. They often include colorful images, playful text, and a layout that is easy to read. All of these things encourage viewers to read, digest, and even share your information.

We suggest using infographics on your website or blog posts. Check out Venngage or Piktochart to make your own.

Videos are a classic choice when it comes to social visual content. They tend to draw viewers in for long and have a high chance of being shared. Twitter allows users to post 30-second videos in their Tweets while Facebook and LinkedIn don’t have limits for their videos. We suggest populating your website with videos and sharing them occasionally on your social media profiles. Don’t overdo it, though, or else users won’t be excited to see a new one.

Pictures are another great go-to when it comes to social visual content because there is an endless supply of great images you can use, and they are quick and easy to incorporate into your content. We like to include an image on almost all of our social posts, which may include a thumbnail of an article that is auto-generated.

Using personal photos rather than stock images is always preferred because it gives that personal touch, but if you are interested in more stock imagery, check out iStock or Shutterstock for thousands of choices.

These are just a few of the choices available when it comes to social visual content and the technologies that produce them. Hopefully, you come away a little clearer on the importance of social visual content and how you can start adding it to your content marketing strategy.

Weekly marketing tips

  • This field is for validation purposes and should be left unchanged.

Related Posts



Back to blog list



Leave a Reply

Be the First to Comment!

Notify of
avatar

wpDiscuz

Still Have Questions?

Become a Marketing Master

Sign up for our marketing e-newsletter to receive marketing tips for financial professionals, including exclusive whitepapers, broadcast invites, and other content.

 
Privacy Policy

Get a Sample Email Campaign

The best way to experience FMG Suite Campaigns is to receive one the same way that your clients and prospects receive them — in your email inbox. Let us send you one today!

 
Privacy Policy

Get 1 Month Free

Receive your first month of our Monthly Market Insights campaign for free.

 
Privacy Policy

Let's Build Your Suite

An expert will reach out right away to help you build your suite!

 

Want to kick the tires first?
Check out our Free 7-day Trial.
No credit card required to start.

Privacy Policy

How is Your Business Listed?

Check the consistency of your online business information with help from our listings scan.

Enter business information to scan below:

Business Name *
Street Address *
City *
State *
ZIP *
Phone *
Scan Now
 

Want to kick the tires first?
Check out our Free 7-day Trial.
No credit card required to start.

Privacy Policy

Get Started with Copywriting

An expert will reach out right away to help you craft your content

 
Privacy Policy

Get Started with Custom Video

An expert will reach out right away to help you create your content

 
Privacy Policy

Let's Build Your Suite

An expert will reach out right away to help you build your suite!

 
Privacy Policy

Copywriting Sample

Distill Your Niche

"...while they can’t turn back the clock and address these issues beforehand - such as increasing their spouse’s life insurance or saving more - there are ways to take control and feel more confident in their future.
When working with widows, there are a few first steps I recommend taking:

1. Get Organized
Whether or not you handled all of your family’s finances, some, or none, the first step is to organize your financial documents. Before you can determine how to budget and what steps to take, you have to first understand where you stand financially. If you are having trouble translating your investment account statements, a financial advisor can help you understand what your documents mean. You’ll want to copy and safeguard your important documents and review life insurance policies with a trusted advisor.

2. Budget for a Single Income
More than half of widows have difficulty adjusting to a single income. This may because they haven’t reevaluated their bills and expenses and adjusted..."


View Complete Sample
 

Copywriting Sample

Consistent Messaging

"...Once we understand your family’s current circumstances, goals, and unique needs, we develop strategies to help preserve and potentially grow your wealth and take over the time-consuming tasks associated with managing your complex financial affairs. Working with a family office can benefit families in a number of ways, including:

  • Preserving wealth through proactive management and appropriate strategies
  • Mitigating risk by diversifying investments
  • Assisting with the transfer of wealth from one generation to the next through strategic asset allocation and estate planning..."


View Complete Sample
 

Copywriting Sample

Unique Articles in Your Voice

"...More than likely, you have a clear understanding of your relationship with your doctor or your dentist. You pay a fee and, in return, you receive a service, including advice and recommendations based on your individual situation. It would make sense then for your relationship with your financial advisor to be the same; but for many, that’s not the case.

At Financial Guideposts, we’ve noticed a trend: that the general public does not understand the relationship they have with their financial advisor. We want to change that. We believe there are two critical aspects you should understand when working with a financial advisor: how he or she gets paid and what services he or she provides..."


View Complete Sample
 
FMG Logo

Start Today