Market in Motion Blog


4 Steps To Stop Making a Mountain Out Of Blogging

Blogging 0 Comments

11_FreeTrialQT2_560x400By now, you’ve probably realized that having a blog is no longer just for recipes, vacation photos, or an online diary. Although these blog posts exist, more and more businesses are turning to blogs as an excellent source of information to keep their clients educated and engaged. 81% of U.S. online consumers trust information and advice from blogs.

We have helped many service professionals jumpstart their blog by providing a navigation option on our websites or working with one of our in-house copywriters to get them started. Your first blog post may seem like a daunting task, but it is important to get started and start providing your viewers with valuable information. We’ll lay out four steps to help get you started.

Explain Who You Are

The first thing you should do when starting a new blog is introduce yourself to your readers because, as a brand new endeavor, they don’t know what to expect. Tell them a little bit about yourself and your practice, the services you offer, and why you are starting a blog. You wouldn’t go up to a stranger at a gathering and just start offering service advice, and the same applies to blogging. You need to establish yourself as a certified professional before readers begin to take an interest in your writing.

Explain How Your Blog Will Help

Clients looking to find more information on service professionals online may stumble upon your website and blog, and your job is to keep them there and keep them engaged. One central question some bloggers like to ask themselves is “what is my blog offering that others aren’t?” By answering this question, you are establishing needs that you are attempting to solve for your readers while also positioning yourself as someone who can offer new, helpful advice. Blog readers don’t want to read the same repetitive information over and over, so ask yourself what angle you’re providing your readers before writing your first post.

Share What You Will Blog About

Choosing a topic for a blog post is a fundamental aspect that needs to be decided before you sit down and write. Likewise, the main ideas for a blog feed should be spelled out from the beginning so readers know what they will find when they read your blog. For example, our blog is dedicated to content marketing. Viewers of our blog will find marketing tips, helpful how-to articles, and other topics that may help solve problems regarding content marketing for our readers.

Include a Call to Action

Lastly, you should encourage your readers to reach out in some way after reading your post. We think of your website as the hub of your content marketing efforts, so you could lead them back there to receive more information on your practice. You could also encourage comments on the blog post itself, ask them to follow you on your social media platforms, or even reach out to you to talk more about scheduling a meeting. A call to action is a great way to wrap up a blog post because it keeps your readers thinking about you after they leave the page.

We understand the intimidation some service professionals may feel when they think of starting a blog, but we encourage you to get started because blogging is a crucial aspect of any content marketing strategy. You may not have a recipe, vacation photo, or diary post to share with readers, but you have something better — professional guidance for clients looking for service professionals. Go out there and share!

Related Content

Back to blog list


Join Discussion

Still Have Questions?

You've Been April Fooled!

While we can't help you with your wardrobe (sorry), we can help you become an amazing marketer. Click below to check out some of our latest resources. And thanks for playing!

Make Me a Great Marketer

Become a Marketing Master

Sign up for our marketing e-newsletter to receive marketing tips for financial professionals, including exclusive whitepapers, broadcast invites, and other content.

Privacy Policy

Get a Sample Email Campaign

The best way to experience FMG Suite Campaigns is to receive one the same way that your clients and prospects receive them — in your email inbox. Let us send you one today!

Privacy Policy

Get 1 Month Free

Receive your first month of our Monthly Market Insights campaign for free.

Privacy Policy

Experience The FMG Suite Difference!

Tell us a little about yourself and an expert will reach out to you and walk you through our award winning automated marketing platform.

Privacy Policy

Experience The FMG Suite Difference!

Tell us a little about yourself and an expert will reach out to you and walk you through our award winning automated marketing platform.

Privacy Policy

How is Your Business Listed?

Check the consistency of your online business information with help from our listings scan.

Enter business information to scan below:

Business Name *
Street Address *
City *
State *
Phone *
Scan Now

Want to kick the tires first?
Check out our Free 7-day Trial.
No credit card required to start.

Privacy Policy

Get Started with Copywriting

An expert will reach out right away to help you craft your content

Privacy Policy

Learn More About Pre-Designed Pages

Enter your contact info below and an expert will be in touch soon.

Privacy Policy

Get Started with Custom Video

An expert will reach out right away to help you create your content

Privacy Policy

Let's Build Your Suite

An expert will reach out right away to help you build your suite!

Privacy Policy

A Truly Free 7-Day Trial

No Credit Cards. No Downloads. No Commitments. No Strings Attached.

Sign up now and you’ll be up and running on our integrated and automated marketing platform in a matter of minutes.

  • This field is for validation purposes and should be left unchanged.

Copywriting Sample

Distill Your Niche

"...while they can’t turn back the clock and address these issues beforehand - such as increasing their spouse’s life insurance or saving more - there are ways to take control and feel more confident in their future.
When working with widows, there are a few first steps I recommend taking:

1. Get Organized
Whether or not you handled all of your family’s finances, some, or none, the first step is to organize your financial documents. Before you can determine how to budget and what steps to take, you have to first understand where you stand financially. If you are having trouble translating your investment account statements, a financial advisor can help you understand what your documents mean. You’ll want to copy and safeguard your important documents and review life insurance policies with a trusted advisor.

2. Budget for a Single Income
More than half of widows have difficulty adjusting to a single income. This may because they haven’t reevaluated their bills and expenses and adjusted..."

View Complete Sample

Copywriting Sample

Consistent Messaging

"...Once we understand your family’s current circumstances, goals, and unique needs, we develop strategies to help preserve and potentially grow your wealth and take over the time-consuming tasks associated with managing your complex financial affairs. Working with a family office can benefit families in a number of ways, including:

  • Preserving wealth through proactive management and appropriate strategies
  • Mitigating risk by diversifying investments
  • Assisting with the transfer of wealth from one generation to the next through strategic asset allocation and estate planning..."

View Complete Sample

Copywriting Sample

Unique Articles in Your Voice

"...More than likely, you have a clear understanding of your relationship with your doctor or your dentist. You pay a fee and, in return, you receive a service, including advice and recommendations based on your individual situation. It would make sense then for your relationship with your financial advisor to be the same; but for many, that’s not the case.

At Financial Guideposts, we’ve noticed a trend: that the general public does not understand the relationship they have with their financial advisor. We want to change that. We believe there are two critical aspects you should understand when working with a financial advisor: how he or she gets paid and what services he or she provides..."

View Complete Sample
FMG Suite