11_FreeTrialQT2_560x400By now, you’ve probably realized that having a blog is no longer just for recipes, vacation photos, or an online diary. Although these blog posts exist, more and more businesses are turning to blogs as an excellent source of information to keep their clients educated and engaged. 81% of U.S. online consumers trust information and advice from blogs.

We have helped many service professionals jumpstart their blog by providing a navigation option on our websites or working with one of our in-house copywriters to get them started. Your first blog post may seem like a daunting task, but it is important to get started and start providing your viewers with valuable information. We’ll lay out four steps to help get you started.

Explain Who You Are

The first thing you should do when starting a new blog is introduce yourself to your readers because, as a brand new endeavor, they don’t know what to expect. Tell them a little bit about yourself and your practice, the services you offer, and why you are starting a blog. You wouldn’t go up to a stranger at a gathering and just start offering service advice, and the same applies to blogging. You need to establish yourself as a certified professional before readers begin to take an interest in your writing.

Explain How Your Blog Will Help

Clients looking to find more information on service professionals online may stumble upon your website and blog, and your job is to keep them there and keep them engaged. One central question some bloggers like to ask themselves is “what is my blog offering that others aren’t?” By answering this question, you are establishing needs that you are attempting to solve for your readers while also positioning yourself as someone who can offer new, helpful advice. Blog readers don’t want to read the same repetitive information over and over, so ask yourself what angle you’re providing your readers before writing your first post.

Share What You Will Blog About

Choosing a topic for a blog post is a fundamental aspect that needs to be decided before you sit down and write. Likewise, the main ideas for a blog feed should be spelled out from the beginning so readers know what they will find when they read your blog. For example, our blog is dedicated to content marketing. Viewers of our blog will find marketing tips, helpful how-to articles, and other topics that may help solve problems regarding content marketing for our readers.

Include a Call to Action

Lastly, you should encourage your readers to reach out in some way after reading your post. We think of your website as the hub of your content marketing efforts, so you could lead them back there to receive more information on your practice. You could also encourage comments on the blog post itself, ask them to follow you on your social media platforms, or even reach out to you to talk more about scheduling a meeting. A call to action is a great way to wrap up a blog post because it keeps your readers thinking about you after they leave the page.

We understand the intimidation some service professionals may feel when they think of starting a blog, but we encourage you to get started because blogging is a crucial aspect of any content marketing strategy. You may not have a recipe, vacation photo, or diary post to share with readers, but you have something better — professional guidance for clients looking for service professionals. Go out there and share!