Blogging is a proven way for financial advisors to connect with prospects and clients. Prospects are actively searching for information, advice, and the best financial advisor for their wealth-building needs. Clients want timely and informative content to help them stay abreast of trends and other financial services industry news and insights. The combined efforts of appealing to clients and prospects with relevant blog topics will establish credibility, trust, and, ultimately, increased AUM.

Interesting and engaging blog topics and the right blog strategy are key components of creating a broad online presence. Your blog is the platform that helps you stand out in a highly competitive industry by differentiating your brand from the scores of other financial advisors and firms.

FMG Suite's “Market in Motion” Blog is a one-stop resource that features topics from blogging basics to in-depth strategies to help financial advisors harness the power of digital engagement through blogging. You'll learn about things such as SEO, compliance in blogging, branding, Google trends, and much more from industry leaders, information technology experts, and professional bloggers and marketers.

5 Tried-and-True Strategies for Promoting Your Whitepaper

Creating content is no simple task, and whitepapers usually require the most commitment. Whether you've written your whitepaper yourself or relied on the help of a writer, you want to ensure you get the most value out of it - quality leads and engagement from prospects and clients. Once you've…

I Want to Advertise, But I’m On a Budget. Help!

The words "budget" and "advertising" rarely go hand-in-hand. Traditional advertising (print ads and billboards) is expensive and rarely within budget for a small business or sole proprietor, like an independent financial advisor. However, digital advertising offers a number of opportunities for…

5 Paid Ways to Boost Website Traffic

In the world of marketing, organic (non-paid) website traffic is the ultimate goal. This is because organic traffic is free and often brings people to your site that are ready to convert. This reduces the cost per lead and can help increase your book of business. But businesses can’t just rely on…

Master Account-Based Marketing in 5 Steps

In our last post, we talked about what account-based marketing (ABM) is and isn't. It's not a marketing strategy for the busiest of professionals, but can result in significant ROI for those who dedicate the time to mastering it. If you're ready to dive into ABM to scale your growth and revenue,…

What is Native Advertising?

As defined by Small Biz Trends, native advertising is "a form of online advertising that matches the form and function of the platform on which it appears." But what exactly does this mean? In this week's marketing tip video, Brandon and Marina talk about the rise of native advertising and the…

Native Advertising: A Beginner’s Guide

According to Sharethrough, native advertising is “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” Native ads often match the visual and functional design of the media they live in, meaning that users might not know…

Native Advertising versus Content Marketing

A few years ago, native advertising was new on the marketing scene and just 3% of people were knowledgeable about the topic. Content marketing was early in its heyday and overshadowing just about every other form of marketing. Today, while content marketing still ranks at the top of the pyramid for…

Launching Your First Marketing Campaign: A Step-By-Step Guide

Recently, the most frequently used word you’ll hear around our office is “campaigns.” Since launching our new marketing tool, it’s all we can talk about. While there are many different definitions, we define a campaign as a series of outreach efforts on multiple channels based on a common theme.…

3 Ways Financial Advisors Can Advertise on LinkedIn

While many service professionals may think of LinkedIn as merely a place to house their online resume, it can serve as a much more dynamic social media. You can create a business page, post your own blog posts, and share content from people that you follow. In addition to using LinkedIn to grow…

3 Ways Financial Advisors Can Advertise on Twitter

Depending on your goals, Twitter offers different ad campaigns that accomplish different things. For example, their website click campaign’s goal is to gain website traffic, while the followers campaign’s goal is to increase followers on your profile. Here, we'll look at three ad campaign options…