Blogging is a proven way for financial advisors to connect with prospects and clients. Prospects are actively searching for information, advice, and the best financial advisor for their wealth-building needs. Clients want timely and informative content to help them stay abreast of trends and other financial services industry news and insights. The combined efforts of appealing to clients and prospects with relevant blog topics will establish credibility, trust, and, ultimately, increased AUM.

Interesting and engaging blog topics and the right blog strategy are key components of creating a broad online presence. Your blog is the platform that helps you stand out in a highly competitive industry by differentiating your brand from the scores of other financial advisors and firms.

FMG Suite's “Market in Motion” Blog is a one-stop resource that features topics from blogging basics to in-depth strategies to help financial advisors harness the power of digital engagement through blogging. You'll learn about things such as SEO, compliance in blogging, branding, Google trends, and much more from industry leaders, information technology experts, and professional bloggers and marketers.

Blogging Strategies for Advisors – Webinar Replay

 69% of businesses say blogging is their #1 source of lead generation. That’s quite a statistic for a tool once dubbed “online journaling.” In the digital marketplace, blogging is the driving force behind business branding and growth. What makes it so effective? Studies show that the most…

Podcasting 101 for Financial Advisors

Content marketing isn't limited to the page. You can use video, images, and, which is why we're here today, podcasts to share your messaging and promote your business. Podcasts have significantly grown in popularity these last few years - between January 2013 and September 2015, the number of…

How to Write an SEO Friendly Blog Post

SEO is a hot topic in the world of digital marketing. We’ve frequently covered SEO and shared our recommendations for optimizing your website for search engines. One of the tips we often highlight is the importance of updating your site on a regular basis. The simplest way to do this is through…

Should I Invest My Time in a Personal Blog or a Professional Blog?

Both personal and professional blogs are helpful in their own ways, but which is best for you? In this week's Marketing Tip, Brandon Brown and Marina Grindle share their insight on the key differences between these strategies and what will likely work for you. Differences Between a Company…

LinkedIn vs. Medium: Battle of the Publishers

As you ramp up your content strategy, you will likely be thinking of ways to get more traction on your blog. But where should financial advisors post content to attract the right audiences and make their content efforts worthwhile? Luckily, there are countless avenues today for you as a financial…

Marketing Mistakes - Financial Advisors

Should I Use Medium For Blogging?

Similar to LinkedIn publications, Medium is a popular social platform where anyone can write and share content. Many professionals and thought leaders use Medium to build their audience and gain more followers. But does it make sense for you, as a financial advisor, to spend time on this platform?…

4 Easy Ways to Maximize Your Content Distribution

You've written your best blog post yet. You share insightful knowledge and you think your clients and prospects will value the information. Unfortunately, in the overcrowded digital space that is the Internet, you'll need to do more than hit "publish" on your post for people to find and read it.…

The Best Free Way to Boost Your Website Traffic

Here at FMG Suite, we spend a lot of time researching and testing the best marketing strategies, including boosting website traffic. There's no point in having a website if no one sees it or can find it. Part of the maintenance that goes into a website is optimizing its traffic. The most obvious…

Native Advertising versus Content Marketing

A few years ago, native advertising was new on the marketing scene and just 3% of people were knowledgeable about the topic. Content marketing was early in its heyday and overshadowing just about every other form of marketing. Today, while content marketing still ranks at the top of the pyramid for…

What Can I Do to Make My Blog More Exciting?

It's estimated that there are more than 150 million blogs on the Internet. That number continues to grow - especially among businesses - for one main reason: people trust blogs. Studies show that 81% of U.S. consumers trust information and advice from blogs, and 61% have made a purchase based on a…

Learn How to Write Great Blogs for Your Financial Clients

Successful content marketing through blogging relies on some basic tenets such as optimum length, keywords, titles, and many other factors designed to increase your blog's visibility. But getting noticed is just part of the equation. To be relevant to prospects and clients, you must take the time to learn how to write great blogs.

In addition to the "nuts and bolts" of blogging, our blog features insights and tips for creating great content that your prospects and clients will revisit and share, establishing you as an authority in the financial services industry. From injecting your personality and distinct approach to wealth building to featuring images and video, you'll learn how to promote your brand in a memorable and engaging manner.