A brand positioning strategy is a plan that defines your unique identity through specific, consistent messaging in everything from digital marketing to the services you offer. Your brand is not your name, website, or logo; your brand is the story of who you are that separates you from every other financial services provider.

Financial advisor branding is all about building an online presence that connects to the needs, emotions, and intellect of prospects. A successful brand positioning strategy will define your company in a way that distinguishes it from the thousands of other service providers and creates a powerful and stable competitive advantage.

Imagine what harnessing the power of financial advisor branding could do for your company. The story of your specific approach to financial services and client relationships builds trust, creates a position of authority, and helps increase your AUM.

Brand Engagement for Financial Advisors

What is Brand Engagement for Financial Advisors? Brand engagement is the process of building an emotional and intellectual bond between a consumer and a brand. Maintaining a brand that connects with your potential clients via touch points along the client journey that aligns with your core values…

How to Build Your Online Tribe in 3 Easy Steps [SlideShare]

How to Build Your Online Tribe in 3 Easy Steps from FMG Suite

7 Marketing Ideas You Might Not Have Considered

Marketing is all about getting the right content, to the right person, at the right time. Part of any successful marketing plan is making sure you have a variety of techniques and avenues to help promote your business and stay ahead of the competition. While you may have your tried and true…

Seven Tips to Writing Your First Whitepaper

Like other content marketing strategies, whitepapers are great resources to show your knowledge of the independent financial advising industry and establish yourself as a thought leader. But this longer form of content may have you wondering where to start. As a financial advisor, you might not…

Is It Time to Rebrand Your Business? Take Our Quiz to Find Out!

Sometimes rebranding for financial advising practices is a no-brainer, and sometimes it may not seem so obvious. But as your business's identity, it is crucial to make sure your brand is in tip-top shape. So when should you as a financial advisor rebrand your firm? We’ve prepared a four question…

The Most Important Aspect of Your Business You May Be Overlooking

One of the most important aspects of any business, big or small, is the brand; if you’re Steve Forbes, it’s THE single most important investment for any business. That’s a lot of weight to carry for something that might seem like a minute detail in the wake of so many other business decisions. To…

Marketing Mistakes - Financial Advisors

I’m Rebranding My Business. Where Do I Start?

There may come a time when you want or need to rebrand your business. You may change broker-dealers, start a new firm, combine practices with another advisor, or change your services or clientele focus. If you do change your business' focus or value proposition, you may need to rebrand to reflect…

Everything You Need to Know to Get Started with Content Distribution

If you have any background in content marketing, you know that the number one rule is to create content that provides value for your target market. But what you might not know is that this is only the first part of the equation. The next is making sure that content gets in front of the people who…

Two Key Ways to Measure Brand Engagement

According to a Marketing Week survey, over 78% of participants consider brand engagement an important Return on Investment (ROI) metric, yet almost a third also say that brand engagement isn’t taken seriously by management at a company. This disconnect is likely because of the confusion surrounding…

What Does Brand Engagement Actually Mean?

We love decoding marketing terms for financial advisors and sharing how they can or can't benefit their business. One such term is "brand engagement." A lot of marketing resources talk about the importance of improving your brand engagement and how to measure it. But what does this actually mean…

How to Create a Winning Financial Advisor Branding Strategy

Think about some of the most well-known brands in the world. Every successful brand creates a connection with a specific audience by delivering a promise in a genuine way. Your prospects and clients want a promise of consistent expert advice that they can count on in any economic climate. They want a promise that says, "Here's who we are, what we do, and how we are here to serve you."

When your brand gives your audience what they want and need from a position of authority, then your audience will gladly respond with their loyalty and their business.

When your brand position is clear and inspiring, that same audience becomes brand ambassadors by spreading the word because they want to be a part of your story.

FMG Suite helps you create your unique, inspiring brand so you can pull away from the pack. Our comprehensive collection of branding articles will help you learn branding basics and more advanced techniques for creating content that resonates with your audience. When you build your brand using proven components and tell your story in a genuine way, you will be rewarded with long-term success.