Initiating Action: CTA Best Practices

Although the end goals may be different, one thing stays the same with content marketing: you want your visitors to take action. Whether that is signing up for a newsletter, scheduling a complimentary meeting with your office, or commenting on your most recent blog post, viewer interaction is one…

Sharing your message online

5 Tips for Creating an Effective Call to Action

Motivating people to do something may be one of the hardest parts of content marketing, but it is also one of the most important. Whether you want visitors to schedule a first meeting with your team, sign up for your newsletter, or share your content, calling them to action is key. But what is a…

How Do I Create a Strong Call to Action on My Website?

A call to action (or CTA) is just that: it's a call for your audience to take some kind of specific action. While a CTA can be within a social media post or email campaign, they are most frequently used within your website, whether it's your home page or a blog article. If you want your audience to…