Did you know that financial advisors who use email marketing report that they receive $44 in revenue to every $1 spent on email? If you have been following FMG Suite's email marketing blogs, you would have already known that! That's an ROI of 4,400%, and when you tap into our content library, you'll find even more exciting statistics and useful email marketing tips to help you grow your business.

With all the well-deserved press that focuses on social media, blogging, and other digital marketing components, email marketing seems to get less than its share of the limelight. That's too bad, because this powerful tool may very well be the most effective, and least expensive, marketing tool in your arsenal.

If you haven't been following email marketing trends, we've got some very compelling reasons why you should turn to FMG Suite for insights, news, and more. Digital marketing research finds that most marketing emails are never opened, and those that are opened usually don't result in click-throughs. When you tap into email marketing resources like our email marketing blog, you will learn how to construct emails that are not only opened but also result in those elusive click-throughs. More opens and more clicks mean more business for you.

Guide to Effective Email Marketing for Financial Advisors

Many advisors wonder exactly how often they should be in contact with their clients. According to Morningstar, 30% of clients prefer weekly emails from their advisor, and 36.6% prefer to receive them monthly. More than half of your clients want to hear at least once per month from you. Is that…

How Advisors Can Map The Journey From Prospect to Client

Financial Advisor Prospecting Ideas That Work Are All About Timing   Coming up with prospecting ideas for your client journey map doesn’t have to be complicated. When you take the time to learn more about your prospects and clients and how they move through the phases of the client journey, you…

3 Ways Advisors Waste Money on Marketing (And What to Do Instead)

Are You Making These 5 Financial Advisor Marketing Mistakes?   Many financial advisors tackle marketing budgets as an afterthought. If there’s enough in the budget after expenses, they may spend some money on marketing. However, marketing is critical for growing assets under management (AUM)…

Native Advertising: A Beginner’s Guide

What is Native Advertising for Financial Advisors?   Native advertising is a form of paid media where the ad experience blends in seamlessly with the surrounding non-paid content. Native ads should match the visual and functional design of the media used, meaning that users might not know…

fmg suite how to come up with content ideas

Where Can I Get New Content Ideas?

We often hear from advisors that the biggest hurdle for content marketing is coming up with ideas for content - and remembering them when it's time to write! There are a number of tips and tricks we use at FMG Suite to find inspiration for our blogs and videos and keep those ideas organized.…

Podcasting 101 for Financial Advisors

Content marketing isn't limited to the page. You can use video, images, and, which is why we're here today, podcasts to share your messaging and promote your business. Podcasts have significantly grown in popularity these last few years - between January 2013 and September 2015, the number of…

Why Content Marketing is the Most Powerful Tool For Building Your Business

Marketing trends are always changing, which can make it difficult for advisors to keep up. What’s popular in March seems to fall by the wayside by Halloween. However, if there is one trend that has proven not only its success but also its staying power, it’s content marketing. And as an advisor and…

Which Came First: The Technology or the Content?

We all know the old adage “which came first, the chicken or the egg?” No matter how you feel about the answer to this question, we can all agree that they need each other to survive. Marketers may ask themselves a similar question- “which came first, the content or the technology?” Either way, like…

Content vs. SEO: Which is Better for Your Firm?

Over the course of our years working with thousands of financial advisors, we’ve received a lot of questions about SEO (search engine optimization). How does SEO work? How much should I pay a company to help with my SEO? How can I improve my SEO? If I pay enough for SEO, will I get new clients? How…

How to Build Your Online Tribe in 3 Easy Steps [SlideShare]

How to Build Your Online Tribe in 3 Easy Steps from FMG Suite