How Advisors Can Map The Journey From Prospect to Client

Financial Advisor Prospecting Ideas That Work Are All About Timing   Coming up with prospecting ideas for your client journey map doesn’t have to be complicated. When you take the time to learn more about your prospects and clients and how they move through the phases of the client journey, you…

3 Ways Advisors Waste Money on Marketing (And What to Do Instead)

Are You Making These 5 Financial Advisor Marketing Mistakes?   Many financial advisors tackle marketing budgets as an afterthought. If there’s enough in the budget after expenses, they may spend some money on marketing. However, marketing is critical for growing assets under management (AUM)…

Native Advertising: A Beginner’s Guide

What is Native Advertising for Financial Advisors?   Native advertising is a form of paid media where the ad experience blends in seamlessly with the surrounding non-paid content. Native ads should match the visual and functional design of the media used, meaning that users might not know…

fmg suite how to come up with content ideas

Where Can I Get New Content Ideas?

We often hear from advisors that the biggest hurdle for content marketing is coming up with ideas for content - and remembering them when it's time to write! There are a number of tips and tricks we use at FMG Suite to find inspiration for our blogs and videos and keep those ideas organized.…

Podcasting 101 for Financial Advisors

Content marketing isn't limited to the page. You can use video, images, and, which is why we're here today, podcasts to share your messaging and promote your business. Podcasts have significantly grown in popularity these last few years - between January 2013 and September 2015, the number of…

Why Content Marketing is the Most Powerful Tool For Building Your Business

Marketing trends are always changing, which can make it difficult for advisors to keep up. What’s popular in March seems to fall by the wayside by Halloween. However, if there is one trend that has proven not only its success but also its staying power, it’s content marketing. And as an advisor and…

Which Came First: The Technology or the Content?

We all know the old adage “which came first, the chicken or the egg?” No matter how you feel about the answer to this question, we can all agree that they need each other to survive. Marketers may ask themselves a similar question- “which came first, the content or the technology?” Either way, like…

Content vs. SEO: Which is Better for Your Firm?

Over the course of our years working with thousands of financial advisors, we’ve received a lot of questions about SEO (search engine optimization). How does SEO work? How much should I pay a company to help with my SEO? How can I improve my SEO? If I pay enough for SEO, will I get new clients? How…

How to Build Your Online Tribe in 3 Easy Steps [SlideShare]

How to Build Your Online Tribe in 3 Easy Steps from FMG Suite

Five Brilliant Ways to Repurpose Content

We get it, you’re busy and content marketing is hard. Getting the most traction out of the pieces you create will help save you time, resources, and will even generate a new audience. Below are five of our favorite ways to repurpose content. Turning Old Blog Posts into Whitepapers If you notice…