Borax and branding

What a 120-Year-Old Soap Brand Can Teach You About Social Branding

By Craig Faulkner (follow his new podcast here) A few months ago, my wife, Marilyn, and I went to Death Valley for the weekend. I had always wanted to see Death Valley, and we weren’t disappointed. It’s a fascinating place, boasting both the lowest elevation in the northern hemisphere (282 feet…

4 Things You’re Doing Wrong on Social Media

Why is it that with marketing, you never quite know if you're doing it right? Like many elements of business, sometimes you just have to try, test, see results, and adjust as needed. On our blog, we talk a lot about tips for improving your social media presence, following, content, and likability.…

5 Marketing Tactics You Can Still Accomplish in 2016

Many of us set big resolutions at the beginning of the year, only to fall short come December. We understand. We get busy and run out of time to get everything done. If you fell behind in your marketing - or are just looking for a few last-minute tactics you can check off your list - here are five…

How Can I Use LinkedIn Other Than Just Connecting with People?

LinkedIn is arguably the best social media platform for advisors, as it's catered to professionals. If you regularly use it, you can expand your network and reach new prospects. Many people don't realize just how much you can do on LinkedIn. To see success, you have to do more than create a profile…

The 101 on LinkedIn Sales Navigator

Generating leads and pushing sales through the sales funnel are every business’ main concerns. As marketing efforts get more complex, including digital, outbound, and organic marketing, this sales funnel gets increasingly convoluted. But what if there was a way to attract qualified leads more…

5 Advanced Ways Financial Advisors Can Use LinkedIn

According to a recent Putnam Investments survey, around 80% of advisers are finding new clients from using social media sites, and on average, those new client pickups have added nearly $4.9 million in assets. Social media continues to grow as one of the most valuable client-garnering platforms for…

FMG Suite Helps Advisor Make One of LinkedIn’s Best Profiles

We're lucky to work with some amazing financial advisors who are big advocates of what we do and the time and money we save them with their marketing. One such advisor is Kelly Welker of Renaissance Wealth Management Group of Texas. JP Morgan developed an infographic about Kelly's social media…

3 Ways Financial Advisors Can Advertise on LinkedIn

While many service professionals may think of LinkedIn as merely a place to house their online resume, it can serve as a much more dynamic social media. You can create a business page, post your own blog posts, and share content from people that you follow. In addition to using LinkedIn to grow…

How to Start a Successful LinkedIn Group

In April’s Live Video Broadcast, 3 Keys to Successful Social Marketing, we touched on how service professionals can use LinkedIn to grow their network. While a lot of users view LinkedIn as simply an online business card, the site has much more functionality. One of the key features of LinkedIn is…

Master LinkedIn with “The 2016 LinkedIn Guide for Financial Advisors”

LinkedIn is the largest network of professionals online, and if you’re not a part of it, you’re missing a crucial marketing opportunity. LinkedIn reaches more than 300 million users worldwide. More than 40% of its users check LinkedIn daily and the average LinkedIn user has a household income of…