Creating a Social Media Strategy for Financial Advisors

  In a recent seminar, “Growing AUM Through Digital Marketing,” VP of Corporate Development at FMG Suite Rick Fox sat down with industry insiders to discuss the state of online marketing in the financial services industry. Discussions from the seminar included technology, inbound marketing,…

How to Go Viral with Millennials with Sophia Bera

Sophia Bera is a winner of the Inbound Marketing Awards and founder of Gen Y Planning, a firm serving investors in their 20's and 30's. In this week's marketing tip, Sophia shares with us the secrets to connecting with Millennials and harnessing technologies like Uber, Twitter and LinkedIn to…

FMG Suite digital marketing tips for financial advisors and insurance agents

What Mistakes Have You Made With Your Social Media Marketing?

In this week's Marketing Tip, the Marketing Box calls out our social media vulnerabilities! We own up to some of our past social media marketing mistakes so you don't have to make them yourself. Marina handles a lot of our social media marketing and she shares that one mistake she has made in…

We Made These Four Social Media Mistakes (So You Don’t Have To!)

Social media marketing is an ever-evolving strategy that companies, both big and small, are always working to adapt. And in adaptation, there are going to be mistakes. But luckily, social media mistakes offer great learning opportunities to improve your strategies. What better way to learn than to…

LinkedIn vs. Medium: Battle of the Publishers

As you ramp up your content strategy, you will likely be thinking of ways to get more traction on your blog. But where should financial advisors post content to attract the right audiences and make their content efforts worthwhile? Luckily, there are countless avenues today for you as a financial…

5 Tools to Increase Marketing Productivity

Between self-driving cars, Artificial Intelligence, and the Internet of Things, it’s hard to turn a corner without encountering some sort of automated bot. Technology is on the rise and more and more tasks are being automated to increase efficiencies. As a financial advisor, you have likely seen…

I Want to Advertise, But I’m On a Budget. Help!

The words "budget" and "advertising" rarely go hand-in-hand. Traditional advertising (print ads and billboards) is expensive and rarely within budget for a small business or sole proprietor, like an independent financial advisor. However, digital advertising offers a number of opportunities for…

The Four Components of Brand Engagement

In the marketing world, brand engagement is a term that bounces around regularly. But what exactly is brand engagement, and what does it mean for your marketing? In terms of a technical definition, brand engagement is the process of forming an emotional or rational attachment between a consumer and…

Master Account-Based Marketing in 5 Steps

In our last post, we talked about what account-based marketing (ABM) is and isn't. It's not a marketing strategy for the busiest of professionals, but can result in significant ROI for those who dedicate the time to mastering it. If you're ready to dive into ABM to scale your growth and revenue,…

How to Deliver Excellent Customer Service in Your Marketing

As a business owner, you’ve likely shuddered when hearing horror stories of customers complaining about a company on social media. While financial advisors are less likely to ever experience negative feedback online, it’s still essential to provide excellent customer service. Why? Consider these…