Borax and branding

What a 120-Year-Old Soap Brand Can Teach You About Social Branding

By Craig Faulkner (follow his new podcast here) A few months ago, my wife, Marilyn, and I went to Death Valley for the weekend. I had always wanted to see Death Valley, and we weren’t disappointed. It’s a fascinating place, boasting both the lowest elevation in the northern hemisphere (282 feet…

4 Things You’re Doing Wrong on Social Media

Why is it that with marketing, you never quite know if you're doing it right? Like many elements of business, sometimes you just have to try, test, see results, and adjust as needed. On our blog, we talk a lot about tips for improving your social media presence, following, content, and likability.…

3 Ways Financial Advisors Can Advertise on Twitter

Depending on your goals, Twitter offers different ad campaigns that accomplish different things. For example, their website click campaign’s goal is to gain website traffic, while the followers campaign’s goal is to increase followers on your profile. Here, we'll look at three ad campaign options…

What are Hashtags and How Do I Use Them in My Social Media Marketing?

A hashtag is a word or phrase following the pound sign (#) used to identify a message regarding a specific topic, typically a trending topic or a topic people are searching for, such as "recipe" or "GameofThrones." Hashtags are powerful, particularly on Twitter. Posts with hashtags get 60% more…

4 Do’s and Don’t’s For Nailing the Hashtag Game

If you didn’t grow up using social media (we don’t need to say what age that might be!), you might call the # sign on a telephone or keyboard the pound sign. Throughout the last few years, though, this little sign has undergone an identity shift and is now a key player in the social media marketing…

Twitter for financial advisors

How to Create a Twitter Profile

Twitter is a great way for service professionals, such as financial advisors and insurance agents, to continually stay up to date on industry news and share updates with clients. Because Tweets are shorter and more instantaneous than other social media networks, it is beneficial for businesses to…

social media creativity

How Service Professionals Can Reach Billions of Prospects on Social Media

Traditional advertising usually consists of things like direct mail, billboards, and commercials. But often, these advertising techniques can be extremely expensive, and it can be hard to measure your return on investment (ROI). But luckily, there are a vast amount of options available to marketers…

Can I Post Too Much on Social Media?

A lot of services professionals we work with are concerned about posting too often on social media. They worry they’ll annoy their fans and followers. However, through our experiences, we’ve discovered some interesting trends when it comes to social media posting frequency. In our latest marketing…

Announcing the Launch of Your Social Media Profiles

Congratulations! You've just created your social media profiles. Now the question is, how do you get your clients and connections to like and follow your pages? Your first step is to send out an email announcing your launch. Below, we've created a basic template. If you're a financial advisor with…