FMG Suite's web design blog brings you up-to-date best practices and insights for getting the most out of your web design marketing strategy. When you tap into our web design blog, you are accessing a comprehensive resource that covers everything from web design basics to web design news and trends.

Most financial advisors understand the vital role a well-designed website plays in a successful digital marketing plan. You know a beautifully designed website when you see one, but it's often the elements you don't see that can be the difference between success and failure. Copy, graphics, and other content should be engaging and informative of course, but how all that content is structured and presented often determines a website's effectiveness.

Graphic designers, digital marketers, and other experts provide relevant and actionable information and advice right here on FMG Suite's blog, created explicitly with financial services professionals in mind. From web design industry news to proven techniques and tips, FMG Suite's web design blog is your one-stop source for creating a financial advisor website that gets results.

Why Your Advisory Needs a Logo and How to Work with a Logo Designer to Create One

Does your financial advisory brand have a logo? If not, you could be missing out on one of the most effective branding tools available. Think about some of the famous logos you immediately recognize — McDonald's arches, Apple's apple symbol, the Nike® "swoosh" and other well-known logos. These…

website design for financial advisors

Mobile Responsive Websites for Financial Advisors: Best Practices

Mobile Responsive vs. Mobile-Friendly: What's the Difference? It’s a common practice to develop websites that are easily viewed and navigated across all devices, and to most of the world, the terms mobile-friendly and responsive mean the same thing. But they are two very different things.…

The Ultimate Lead Generation Cheat Sheet

As the hub of your marketing efforts, your website serves as Ground Zero for information, education, and lead generation. But how can you take full advantage of this marketing tactic? Here, we will explain what lead generation opportunities are, some lead gen best practices, examples of how they…

7 Quick and Surefire Ways to Boost Your Website’s Conversion Rate

Website traffic is a great measure of your SEO and the interest people may have in your business, but it doesn't necessarily translate into more business. Beyond monitoring how many people are consistently visiting your site, you want to review your conversion rates. Of the X amount of people…

Ask a Designer: Should I Have an Autoplay Video on my Homepage?

According to HubSpot, including a video on a landing page can increase conversion by 80%, 90% of users say that product videos are helpful in their decision process, and one-third of all online activity is spent watching video. But when it comes to autoplay videos, most marketing professionals…

The 4 Biggest Website Imagery Mistakes You Can Easily Avoid

A picture is worth a thousand words and having great imagery on your website is priceless. But how do you make the most of the images on your site? Let’s look at some common mistakes that some financial advisors make and what to do instead. Not Using Relevant Images Let’s be real, we’ve seen the…

Know These 4 Secrets For An Amazing Headshot

While in front of a camera might not be most advisors’ favorite place to be, it’s important to have professional headshots on your website to enhance your brand and connect with visitors. As a small business owner, you are your firm and, therefore, must represent it well. In addition, website…

The Elements of a Great Logo (Plus 3 Real Life Examples!)

The logo above is from Cardinal Wealth Partners in Ohio. They make their firm name nice and clear, but still have a unique touch (the illustrated cardinal). A recent study showed that before children are able to read, they can recognize the logos of corporations like McDonald’s, Disney, and Toyota.…

This Advisor Shares How FMG Suite Helps Him Brand His Business

John E. Meinert, AAMS® is a LPL Financial Advisor, LPL Registered Principal, and the Managing Member of Meinert Wealth Management in Cerritos, California. He worked with us to start up his marketing and he was so impressed with his results, he shared with us his story. How did you learn about FMG…

This Advisor Chose FMG Suite to Get “The Best He Can Get for an Advisor Website”

It’s not uncommon for us to receive amazing feedback from our clients, many of whom share incredible success stories. From building an influential online presence to gaining new clients to landing million dollar accounts, financial advisors using our marketing automation platform see results from…