Market in Motion Blog

 
 

Tell Your Brand’s Story With Visual Content

Blogging, Branding, Design, General Marketing, SlideShare 0 Comments

The act of creating content in branding is an act of educating. You are teaching people what they can expect from your brand, why they should trust you as a service professional, and what differentiates you from the other competitors in your field. Anyone who has ever spent any time in the field of education would be quick to tell you how important visual communication is in teaching. It is one of the most important ways you can share information.

A popular statistic states that 90% of the information our brain processes is visual. If a piece of information is heard there is a 10% chance the hearer will be able to recall it three days later. If the information is seen that number goes up to 65%. Using visuals in a presentation is said to make a presenter 43% more effective in convincing a group of people to take a desired course of action. It is clear that visuals can be very persuasive.

That is all well and good but what does it mean for marketing your brand? As you are building a brand through your content marketing, you have a few opportunities to make an impression. These moments of influence are referred to as touch-points and the combination of them equals an individual’s entire perception of your brand. Your goal with these touch-points is to clearly and distinctly communicate your brand in the small amount of time your audience’s attention span will grant you. Here are a few types of visual content that will make your brand pop.

Featured Pictures

In most blog posts you will have the opportunity to choose a featured picture. This is true on blogging platforms like FMG Suite, WordPress, and Medium as well as social networks like LinkedIn and Facebook. The featured picture is the first impression people receive of your written content, even before the headline. Your featured image needs to communicate the tone and subject of your piece as well as fit in with the larger thematic look and feel of our brand. One mistake content creators can make with their featured images is being too literal with the pictures they choose. Sometimes a metaphorical representation of your topic can be even more interesting than a literal one.

Infographics

Does it feel like infographics are outside of your content creation bailiwick? Keep your definition of what makes an infographic wide. There is no reason infographics have to be the sprawling monstrosities they sometimes are conflated with. In reality, an infographic is any time a piece of information is integrated into a visual. Services like Canva can be a simple and straightforward solution for beginning content creators looking to spice up their content with a few visualized facts.

Slideshows

In 2012 LinkedIn purchased the company SlideShare for $119 million. It was money well spent. Currently, the site receives 70 million unique visitors every month and has over 400,000 new slideshows uploaded monthly. Google indexes every slideshow and Slideshare receives over 80% of its traffic from organic searches. All this is to say that if you are looking for a visually engaging medium for communication a slideshow could be a very powerful solution. LinkedIn recommends having around 37 images per presentation and keeping words per slide to under 30. Slideshare posts are embeddable in LinkedIn blog posts which makes for a powerful combination of content types.

No matter what content type you choose, keeping visual communication in mind is an important way to make sure that you are communicating at the highest bandwidth possible and establishing the aspects of your brand that are most important to your audience.

Related Content



Back to blog list



Join Discussion

Still Have Questions?

You've Been April Fooled!

While we can't help you with your wardrobe (sorry), we can help you become an amazing marketer. Click below to check out some of our latest resources. And thanks for playing!

Make Me a Great Marketer

Become a Marketing Master

Sign up for our marketing e-newsletter to receive marketing tips for financial professionals, including exclusive whitepapers, broadcast invites, and other content.

 
Privacy Policy

Get a Sample Email Campaign

The best way to experience FMG Suite Campaigns is to receive one the same way that your clients and prospects receive them — in your email inbox. Let us send you one today!

 
Privacy Policy

Get 1 Month Free

Receive your first month of our Monthly Market Insights campaign for free.

 
Privacy Policy
 
 

Experience The FMG Suite Difference!

Tell us a little about yourself and an expert will reach out to you and walk you through our award winning automated marketing platform.

 
Privacy Policy

Experience The FMG Suite Difference!

Tell us a little about yourself and an expert will reach out to you and walk you through our award winning automated marketing platform.

 
Privacy Policy

How is Your Business Listed?

Check the consistency of your online business information with help from our listings scan.

Enter business information to scan below:

Business Name *
Street Address *
City *
State *
ZIP *
Phone *
Scan Now
 

Want to kick the tires first?
Check out our Free 7-day Trial.
No credit card required to start.

Privacy Policy

Get Started with Copywriting

An expert will reach out right away to help you craft your content

 
Privacy Policy

Learn More About Pre-Designed Pages

Enter your contact info below and an expert will be in touch soon.

 
Privacy Policy

Get Started with Custom Video

An expert will reach out right away to help you create your content

 
Privacy Policy

Let's Build Your Suite

An expert will reach out right away to help you build your suite!

 
Privacy Policy

A Truly Free 7-Day Trial

No Credit Cards. No Downloads. No Commitments. No Strings Attached.

Sign up now and you’ll be up and running on our integrated and automated marketing platform in a matter of minutes.

  • This field is for validation purposes and should be left unchanged.
 

Copywriting Sample

Distill Your Niche

"...while they can’t turn back the clock and address these issues beforehand - such as increasing their spouse’s life insurance or saving more - there are ways to take control and feel more confident in their future.
When working with widows, there are a few first steps I recommend taking:

1. Get Organized
Whether or not you handled all of your family’s finances, some, or none, the first step is to organize your financial documents. Before you can determine how to budget and what steps to take, you have to first understand where you stand financially. If you are having trouble translating your investment account statements, a financial advisor can help you understand what your documents mean. You’ll want to copy and safeguard your important documents and review life insurance policies with a trusted advisor.

2. Budget for a Single Income
More than half of widows have difficulty adjusting to a single income. This may because they haven’t reevaluated their bills and expenses and adjusted..."


View Complete Sample
 

Copywriting Sample

Consistent Messaging

"...Once we understand your family’s current circumstances, goals, and unique needs, we develop strategies to help preserve and potentially grow your wealth and take over the time-consuming tasks associated with managing your complex financial affairs. Working with a family office can benefit families in a number of ways, including:

  • Preserving wealth through proactive management and appropriate strategies
  • Mitigating risk by diversifying investments
  • Assisting with the transfer of wealth from one generation to the next through strategic asset allocation and estate planning..."


View Complete Sample
 

Copywriting Sample

Unique Articles in Your Voice

"...More than likely, you have a clear understanding of your relationship with your doctor or your dentist. You pay a fee and, in return, you receive a service, including advice and recommendations based on your individual situation. It would make sense then for your relationship with your financial advisor to be the same; but for many, that’s not the case.

At Financial Guideposts, we’ve noticed a trend: that the general public does not understand the relationship they have with their financial advisor. We want to change that. We believe there are two critical aspects you should understand when working with a financial advisor: how he or she gets paid and what services he or she provides..."


View Complete Sample
 
FMG Suite