Welcome to our first “Trending This Tuesday” article! In this blog, we want to highlight some of our favorite reads from the week that provide advisors with marketing tips and tricks so that they can build a stronger firm and marketing strategy. Be sure to check out our favorite ones, which includes tips for improving your business, how to define your brand, using Google Search Console and much more.

1. 5 Ways To Improve Your Business in the New Year via Advisorpedia

It’s hard to believe that the end of 2021 is approaching and 2022 is on the horizon. So, if you are looking to strengthen your business in the coming year, follow these 5 strategies to scale your business.

  1. Capitalize on automated tools
  2. Value people skills in sales teams
  3. Keep remote work as an option
  4. Focus on social media marketing
  5. Stay authentic

This article from Advisorpedia shares insight, so be sure to check it out so you can get more details for each.

Advisorpedia blog

2. LinkedIn Shares Tips on How to Maximize the Use of its Various Ad Options [Infographic] via Social Media Today

LinkedIn has published a new overview of how to use its ad tools for different campaign objectives.

This infographic looks into the targeting and presentation options that you should consider for each campaign type plus tips on how, you can use the platform’s ad tools to create a more effective approach. So, how can you really hone in on your ad campaigns? The handy infographic in this article from Social Media Today provides insight.

Social Media Today

3. Episode 298 – Define Your Brand With 6 Easy Questions via ProudMouth

Can you say that your ideal prospects have a clear sense of:

  • Who you are
  • Whom you serve
  • And why?

When defining your brand, it’s important that your clients can answer these simple questions. In this podcast from ProudMouth, Kirk Lowe and Matt Halloran go over exactly what you need to do shape your messaging so that you can attract more clients and built stronger relationships.

 

ProudMouth

4. 8 Ways Financial Advisors Can Use Google Search Console To Improve SEO via Twenty Over Ten

Google Search Console is an incredible and free tool that you can use to organically boost your SEO rankings. And what’s great about this tool is that not only is it free, but it is relatively easy to use. So, if you looking to improve your rankings organically, here are 8 ways that advisors can use Google Search Console to do this. Check out this article from Twenty Over Ten and start ranking higher today.

 

How to Improve SEO

5. How much TIME do super-successful advisers spend on marketing? via Tony Vidler

How much time should advisers spend on their marketing? This is a question that many people ask, as they work to get the most out of their time and effort. And here is an example of this:

One of the most successful advisers I know says that he spends his work time thus:

  • 20% in client facing meetings
  • 10% running his business
  • 70% networking and doing client marketing

And something to note is that the most successful advisors often have a fairly amount of time spent with clients, but they make that time count. So, how can you be more productive? This article from Tony Vidler shares insight.

How much time do advisors spend on marketing?

 

Struggling to find the time to update your clients and prospects on everything happening with the markets and economy?

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