What is Tribal Marketing? [Video]
Marketing guru Seth Godin created the idea of tribes within marketing – people who share the same interests. Tribal marketing refers to targeting a tribe that is your ideal client base and marketing directly to them. The question is, how does this apply to financial advisors and insurance agents, and how can you harness the power of tribal marketing? In our latest marketing tip, we share why tribal marketing is one of the hottest new marketing trends and how it can help financial advisors and insurance agents build their client base, encourage referrals, and communicate their message. After watching our video, vote in our poll below!
Before you can identify with a tribe to lead, identify your niche and define your brand position. Identifying your niche will lead to recognition about:
- Who your audience is
- What their interests are
- Where they live online
From there, you’ll have the knowledge necessary to build your own tribe of targeted and connected followers.
We love to share what we’ve learned from the thousands of service professionals with whom we’ve worked. Take a look at more marketing tips.