Market in Motion Blog

 
 

3 Ways Financial Advisors Can Advertise on Twitter

Social Media 0 Comments

shutterstock_202781149Depending on your goals, Twitter offers different ad campaigns that accomplish different things. For example, their website click campaign’s goal is to gain website traffic, while the followers campaign’s goal is to increase followers on your profile. Here, we’ll look at three ad campaign options on Twitter:

1. Website Clicks Campaign

Like other social profiles, this ad tool is created to increase traffic to your website and motivate an audience to take a specific action. Twitter uses what they call a Website Card, which appears on users’ feeds, to grow your site traffic and drive specific actions. A Website Card usually includes an image, a short sentence about your business, and a link to your website.

This campaign is great for advisors who want to direct their followers and prospects back to their site because that is where they offer the most value.

2. Followers Campaign

According to Twitter, 69% of users buy from a business they follow on Twitter. Businesses with large social media followings are also often seen as more credible. If you think you have a strong Twitter profile, meaning that you consistently Tweet a variety of useful, insightful content, Twitter’s followers campaign might be right for you.

This campaign involves placing your profile in the “Who to Follow” sidebar, as well as on users’ timelines. Some good reasons to run a followers campaign might also include directing users to your profile to offer an exclusive discount, updates on upcoming services or events, or access to industry research. You can create multiple campaign Tweets and see which perform the best.

3. Engagement Campaign

Engagement campaigns’ goal is to increase Retweets, likes, and mentions, therefore spreading your message to a wider audience. Twitter’s engagement campaign promotes your Tweets to a large, targeted group of people and enables you to place your best content in front of the audience that matters to you. Although these Tweets are still labeled as Promoted, just as the above campaigns are, they still act like normal Tweets and are able to be liked and Retweeted.

Each of these ad campaigns have pros and cons and should be approached differently. For example, Tweets are more likely to get higher levels of engagement with photos, but photos may distract from the call to action if you are simply trying to gain more followers. Experiment with the ads offered to decide which are best for your business. And if you have advertising success, let us know at marketing@fmgsuite.com!

Related Posts



Back to blog list

Tags



Leave a Reply

Be the First to Comment!

Notify of
avatar

wpDiscuz

Still Have Questions?

Become a Marketing Master

Sign up for our marketing e-newsletter to receive marketing tips for financial professionals, including exclusive whitepapers, broadcast invites, and other content.

 
Privacy Policy

Get a Sample Email Campaign

The best way to experience FMG Suite Campaigns is to receive one the same way that your clients and prospects receive them — in your email inbox. Let us send you one today!

 
Privacy Policy

Get 1 Month Free

Receive your first month of our Monthly Market Insights campaign for free.

 
Privacy Policy

Let's Build Your Suite

An expert will reach out right away to help you build your suite!

 

Want to kick the tires first?
Check out our Free 7-day Trial.
No credit card required to start.

Privacy Policy

How is Your Business Listed?

Check the consistency of your online business information with help from our listings scan.

Enter business information to scan below:

Business Name *
Street Address *
City *
State *
ZIP *
Phone *
Scan Now
 

Want to kick the tires first?
Check out our Free 7-day Trial.
No credit card required to start.

Privacy Policy

Get Started with Copywriting

An expert will reach out right away to help you craft your content

 
Privacy Policy

Get Started with Custom Video

An expert will reach out right away to help you create your content

 
Privacy Policy

Let's Build Your Suite

An expert will reach out right away to help you build your suite!

 
Privacy Policy

Copywriting Sample

Distill Your Niche

"...while they can’t turn back the clock and address these issues beforehand - such as increasing their spouse’s life insurance or saving more - there are ways to take control and feel more confident in their future.
When working with widows, there are a few first steps I recommend taking:

1. Get Organized
Whether or not you handled all of your family’s finances, some, or none, the first step is to organize your financial documents. Before you can determine how to budget and what steps to take, you have to first understand where you stand financially. If you are having trouble translating your investment account statements, a financial advisor can help you understand what your documents mean. You’ll want to copy and safeguard your important documents and review life insurance policies with a trusted advisor.

2. Budget for a Single Income
More than half of widows have difficulty adjusting to a single income. This may because they haven’t reevaluated their bills and expenses and adjusted..."


View Complete Sample
 

Copywriting Sample

Consistent Messaging

"...Once we understand your family’s current circumstances, goals, and unique needs, we develop strategies to help preserve and potentially grow your wealth and take over the time-consuming tasks associated with managing your complex financial affairs. Working with a family office can benefit families in a number of ways, including:

  • Preserving wealth through proactive management and appropriate strategies
  • Mitigating risk by diversifying investments
  • Assisting with the transfer of wealth from one generation to the next through strategic asset allocation and estate planning..."


View Complete Sample
 

Copywriting Sample

Unique Articles in Your Voice

"...More than likely, you have a clear understanding of your relationship with your doctor or your dentist. You pay a fee and, in return, you receive a service, including advice and recommendations based on your individual situation. It would make sense then for your relationship with your financial advisor to be the same; but for many, that’s not the case.

At Financial Guideposts, we’ve noticed a trend: that the general public does not understand the relationship they have with their financial advisor. We want to change that. We believe there are two critical aspects you should understand when working with a financial advisor: how he or she gets paid and what services he or she provides..."


View Complete Sample
 
FMG Logo

Start Today