Market in Motion Blog

 
 

The 4 Biggest Website Imagery Mistakes You Can Easily Avoid

Branding, Design, Website 0 Comments

website imageryA picture is worth a thousand words and having great imagery on your website is priceless. But how do you make the most of the images on your site? Let’s look at some common mistakes that some financial advisors make and what to do instead.

Not Using Relevant Images

Let’s be real, we’ve seen the stock model smiling while looking at a phone or shaking hands a million and one times. Instead of turning to these template images, try to incorporate relevant images that cater to your geographical area or markets.

First, think of any memorable landmarks or community spots in your area. For example, our websites (such as these Concierge samples), feature imagery from San Diego because that’s where our main office is located. You will see a retiree enjoying a surf day, a man on his sailboat, and other relevant imagery. Once you think of some geographically salient images, you can either find them on iStock or Getty Images for purchase or, ideally, take your own! Smartphones these days are capable of taking great pictures and these can easily be incorporated into your site.

If you must turn to stock images, try to find ones that are a little more creative than your run-of-the-mill advertising images. Use pictures of people that look like the clients you serve, people doing unique activities, or anything else a little out of the ordinary.

Copying Other Advisors’ Images

Not only is copying another site’s images uncreative, but it’s also illegal! Don’t put any images on your site that aren’t yours or purchased by you. This is called copyright infringement and could cost you a hefty fine.

Using Images of the Wrong Size

Many advisors, especially those building a website for the first time, have questions about what size of image they should use on their site. The answer depends on where the image will be on your site and the role it plays. For example, on some of our Exclusive themes, like Cascade and Vashon, the websites feature full-width images that make a big impact on the website experience. When images are this large, you must have a very high-quality image. Designers usually recommend images that are 300dpi and at least 1920 pixels.

If the image is going on an interior page, most design professionals actually recommend having a slightly smaller image, otherwise it will take up the whole page and slow down loading time. But smaller doesn’t mean worse. Make sure that the images are still high-quality, but don’t exceed 10KB.

Not Matching Colors

One of the biggest mistakes advisors often make is not matching their website imagery to the other colors on their site and logo. While a picture might look great on its own, it’s important to match it with the rest of your brand for a cohesive look.

For example, check out Atlas Financial Planning Group in New Hampshire. Their images are beautiful on their own, but they also complement the whole site because of the colors that tie in with their logo and design aspects.

Finding the right images for your website is crucial to building your brand and enhancing the look of your marketing materials. If you would rather let the pros handle finding pictures for your site, check out both our Concierge and Exclusive design services. Clients who turn to these services will work with a website expert who knows the best practices when it comes to choosing images for your site.

Related Content



Back to blog list

Tags



Join Discussion

Still Have Questions?

Become a Marketing Master

Sign up for our marketing e-newsletter to receive marketing tips for financial professionals, including exclusive whitepapers, broadcast invites, and other content.

 
Privacy Policy

Get a Sample Email Campaign

The best way to experience FMG Suite Campaigns is to receive one the same way that your clients and prospects receive them — in your email inbox. Let us send you one today!

 
Privacy Policy

Get 1 Month Free

Receive your first month of our Monthly Market Insights campaign for free.

 
Privacy Policy
 
 

Experience The FMG Suite Difference!

Tell us a little about yourself and an expert will reach out to you and walk you through our award winning automated marketing platform.

 
Privacy Policy

How is Your Business Listed?

Check the consistency of your online business information with help from our listings scan.

Enter business information to scan below:

Business Name *
Street Address *
City *
State *
ZIP *
Phone *
Scan Now
 

Want to kick the tires first?
Check out our Free 7-day Trial.
No credit card required to start.

Privacy Policy

Get Started with Copywriting

An expert will reach out right away to help you craft your content

 
Privacy Policy

Get Started with Custom Video

An expert will reach out right away to help you create your content

 
Privacy Policy

Let's Build Your Suite

An expert will reach out right away to help you build your suite!

 
Privacy Policy

A Truly Free 7-Day Trial

No Credit Cards. No Downloads. No Commitments. No Strings Attached.

Sign up now and you’ll be up and running on our integrated and automated marketing platform in a matter of minutes.

  • This field is for validation purposes and should be left unchanged.
 

Copywriting Sample

Distill Your Niche

"...while they can’t turn back the clock and address these issues beforehand - such as increasing their spouse’s life insurance or saving more - there are ways to take control and feel more confident in their future.
When working with widows, there are a few first steps I recommend taking:

1. Get Organized
Whether or not you handled all of your family’s finances, some, or none, the first step is to organize your financial documents. Before you can determine how to budget and what steps to take, you have to first understand where you stand financially. If you are having trouble translating your investment account statements, a financial advisor can help you understand what your documents mean. You’ll want to copy and safeguard your important documents and review life insurance policies with a trusted advisor.

2. Budget for a Single Income
More than half of widows have difficulty adjusting to a single income. This may because they haven’t reevaluated their bills and expenses and adjusted..."


View Complete Sample
 

Copywriting Sample

Consistent Messaging

"...Once we understand your family’s current circumstances, goals, and unique needs, we develop strategies to help preserve and potentially grow your wealth and take over the time-consuming tasks associated with managing your complex financial affairs. Working with a family office can benefit families in a number of ways, including:

  • Preserving wealth through proactive management and appropriate strategies
  • Mitigating risk by diversifying investments
  • Assisting with the transfer of wealth from one generation to the next through strategic asset allocation and estate planning..."


View Complete Sample
 

Copywriting Sample

Unique Articles in Your Voice

"...More than likely, you have a clear understanding of your relationship with your doctor or your dentist. You pay a fee and, in return, you receive a service, including advice and recommendations based on your individual situation. It would make sense then for your relationship with your financial advisor to be the same; but for many, that’s not the case.

At Financial Guideposts, we’ve noticed a trend: that the general public does not understand the relationship they have with their financial advisor. We want to change that. We believe there are two critical aspects you should understand when working with a financial advisor: how he or she gets paid and what services he or she provides..."


View Complete Sample
 
FMG Suite