FMG Suite Closes New Private Equity Funding Round

Investment led by Aurora Capital Partners to advance product development, speed entry to new verticals and drive penetration in insurance space

June 22, 2020, San Diego, CA – FMG Suite, a SaaS company specializing in cloud-based marketing software and services for financial services professionals and insurance agencies, today announced that it has completed a new funding round led by Aurora Capital Partners (“Aurora”), a leading private equity investor in enterprise software and financial technology.

This investment will enable FMG Suite’s management team to grow its market-leading position through investments in product development, sales and marketing, and add-on acquisitions.

This transaction marks the eighth investment from Aurora Equity Partners V, which has $1.2 billion in commitments. All told, Aurora has bought more than 25 software and fintech companies as part of a buy-and-build program, and it plans to accelerate FMG Suite’s growth-by-acquisition strategy. Aurora replaces K1 Investment Management as FMG Suite’s second institutional investor. Further financial details have not been disclosed.

“We could not be more excited to partner with Aurora for FMG Suite’s next chapter. This partnership will help us bring new and improved products to market and continue to aggressively expand our footprint in the insurance and financial advisory verticals,” said FMG Suite’s CEO Scott White. “The FMG Suite team has worked hard over many years to help financial professionals grow their businesses through extraordinary marketing, and we are thrilled to have a partner in Aurora who shares our passion and vision for the future,” he added.

“FMG Suite has made solid investments in its technology and ideas and created a business model that forever changed how advisors approach marketing themselves and their firms,” said Rob Fraser, Partner at Aurora Capital Partners. “With our investment in FMG Suite, we look forward to collaborating with the successful management team to help advance the range of marketing solutions available to financial services professionals and insurance agencies.”

Lincoln International LLC served as financial advisor to FMG Suite, while Morris, Manning & Martin LLP served as legal advisor. Harris Williams LLC served as financial advisor and Gibson, Dunn, & Crutcher LLP served as legal advisor to Aurora.

About FMG Suite

FMG Suite delivers the leading advisor marketing platform backed by an award-winning, FINRA-reviewed, and compliance-ready content library. Powering the industry’s best websites, multimedia content, and communication tools for financial advisors and insurance agents, FMG Suite helps them deepen relationships with clients, stay connected with prospects, and grow their businesses. Rated first in market share and customer satisfaction in the 2019 and 2020 T3 Software Survey Report, FMG Suite solutions are designed to advance how advisors develop their marketing strategies and automate their most effective marketing tactics. FMG Suite is headquartered in San Diego, CA with satellite offices across the United States.

About Aurora Capital Partners

Aurora Capital Partners is a leading private equity firm focused principally on control investments in middle-market companies with leading market positions, stable industry dynamics, attractive business model characteristics, and actionable opportunities for growth in partnership with management. Aurora provides unique resources to its portfolio companies through its Strategy & Operations Program and its team of experienced operating advisors. Aurora’s investors include leading public and corporate pension funds, endowments, and foundations active in private equity investing. For more information about Aurora Capital Partners, visit:

FMG Suite Press Contact
Solange Jacobs Randolph
Senior Marketing Director
(858) 251-3762