Cracking the Code on Organic Growth

April 11, 2024, 11:00 am

Do you feel as though you’re doing everything right but just aren’t seeing the type of business growth you were expecting? If so, you’re not alone, cracking the code on organic growth at your firm can be difficult, especially with everything else you have going on as a busy advisor.

In this webinar, FMG’s Chief Marketing & Experience Officer, Susan Theder, and Industry Veteran, Bob Veres, share their top marketing tips and strategies to boost your firm’s organic growth.
The Importance of Outsourcing Your Marketing [2:32]

The Importance of Outsourcing Your Marketing [2:32]

  • It’s important to outsource your marketing to experts to free up your time.
  • Figure out how to handle inbound calls from prospects.
  • Give your prospects to people who excel at forming relationships.
  • Staff your firm correctly to handle leads.
  • Think about the role that technology plays in your marketing.
  • Make it easy to get in touch with you by using scheduling calendars
  • Social media marketing is a great way to connect with your clients (Ensure you are sharing valuable information and engagement with your audience.)
  • Ensure you are utilizing landing pages and using them correctly.


You Need The Time and Resources to Market Properly [27:13]

You Need The Time and Resources to Market Properly [27:13]

  • Advisors find the majority of marketing activities challenging.
  • Some of the biggest obstacles are finding the time, finding the right people and developing a marketing strategy.
  • 30% of advisors spend less than one hour per week on marketing.
  • 30% of solo advisors use in-house or outsourced marketing staff, however the vast majority are doing it themselves.
  • Having a defined marketing strategy is associated with better business outcomes, but less than 3 out of 10 advisors have one.


Work On Your Marketing Strategy Consistently [27:48]

Work On Your Marketing Strategy Consistently [27:48]

  • High-growth firms use 5-7 marketing tactics.
  • Strategic marketing is strongly associated with better business outcomes.
  • Advisors with a defined marketing plan generate 168% more leads per month from their website compared to those without a strong marketing plan, onboard 50% more clients every year, are 42% more likely to convert a social media lead into a client, and are 34% more confident in their business growth.


Maintain a Strong Website [30:44]

Maintain a Strong Website [30:44]

  • Websites are like plants, they don’t produce without care and nurture.
  • 98% of over 2,000 consumers surveyed by eMoney said that a financial advisor’s website is important (or very important) when choosing which advisor to work with. How confident are you in the strength of your website?
  • 62% of advisor websites are ineffective at generating leads.
  • Advisors generate an average of 2.5 leads per month from their website.
  • 38% don’t believe their websites generate any leads.


Boost Your Prospect Conversion Rates [35:21]

Boost Your Prospect Conversion Rates [35:21]

  • It takes around 3.6 months for a marketing prospect to become a client.
  • If you are doing content across multiple channels with a defined marketing strategy, you are warming them up and you will reduce that time to close.
  • You want to stay top of mind so that when that trigger happens, you are ready for them to use your services.
  • Drip on a prospect through email, share the content through social, be active on social and engaging, etc.


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