The How-to Guide for Financial Advisors

The Art of Inbound Marketing 2.0 is the definitive resource on how financial advisors can build their practice with digital marketing. This book offers step-by-step, actionable ideas for building strong relationships with clients and prospects.

“Get creative, and ideas will come to you.”

As an advisor, you’ve done certain things that have worked well. My advice is to keep those tried and true marketing strategies in the back of your mind as you read this book to see how they can be adapted to the digital space. For example, I was great at group presentations and I still give them, but these days most of them are live video broadcasts. Get creative, and new ideas will come to you in every chapter.

Craig Faulkner
Founder, Faulkner Media Group

About the Author

Craig Faulkner is the founder of Faulkner Media Group and a leading expert on inbound marketing for financial advisors. He has worked with thousands of advisors and regularly speaks at major industry conferences, where he teaches advisors how to build relationships through marketing.

Rave Reviews for “The Art of Inbound Marketing”

“The very first stand-alone book on inbound marketing specifically for financial advisors. I wish there had been a book like this when I launched my blog.”

“This book is the step-by-step resource on marketing for advisors in today’s digital world. Craig Faulkner has been in the business as long as any of us and is the leading expert on this subject.”

“Marketing has changed so much in the past five years, and advisors must adapt their strategy to continue to stand out in a crowded market. Craig’s insights help advisors evolve their brand in a digital world.”

Michael Kitces

Partner & Director of Research, Pinnacle Advisory Group, publisher of Kitces.com

Ron Carson

Barron’s #1 Independent Financial Advisor and CEO of Peak Advisor Alliance

Susan Theder

Chief Marketing Officer, Cetera Financial Group

Rave Reviews for “The Art of Inbound Marketing”

“The very first stand-alone book on inbound marketing specifically for financial advisors. I wish there had been a book like this when I launched my blog.”

Michael Kitces

Partner & Director of Research, Pinnacle Advisory Group, publisher of Kitces.com

“This book is the step-by-step resource on marketing for advisors in today’s digital world. Craig Faulkner has been in the business as long as any of us and is the leading expert on this subject.”

Ron Carson

Barron’s #1 Independent Financial Advisor and CEO of Peak Advisor Alliance

“Marketing has changed so much in the past five years, and advisors must adapt their strategy to continue to stand out in a crowded market. Craig’s insights help advisors evolve their brand in a digital world.”

Susan Theder

Chief Marketing Officer, Cetera Financial Group

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