Your Clients Don’t Have An Attention Problem. Your Content Has A Relevance Problem.
Susan Theder argues advisors should write to client moments, not service topics, to boost engagement and AI answer-engine visibility.
The Easy Button Isn’t A Vendor. It’s Sequence
Susan Theder explains why advisor growth depends on sequencing marketing fundamentals before buying new tools.
5 Financial Advisor Content Ideas Your Clients Want To Hear About This Summer
Five summer content ideas for advisors: supporting adult children, windfalls, Trump Accounts, mid-year reviews, and college planning. Stay visible while competitors go quiet.
Are You Invisible To AI? Run This Audit To Find Out
Test your AI visibility using ChatGPT, Claude, and Perplexity. Samantha Russell explains how to audit why prospects aren’t finding you and four critical gaps holding you back.
Some Advisors Are Already Showing Up In AI Search. Here’s Why
Learn Answer Engine Optimization: the 6 factors AI systems use to cite advisors. Get your firm visible in ChatGPT, Claude, and other AI search tools.
The Advisor’s Edge in an AI World
Susan Theder explores how AI-generated financial advice strengthens advisors’ value by making their personalized guidance visibly different from generic algorithm outputs.
Adapt or disappear: AI search is rapidly changing the referral game
New research shows nearly 1 in 4 wealthy investors use AI to find advisors. Here’s what advisors must do now to be discoverable.
WSR Names Mark Casady 2026 Person of the Year
Wealth Solutions Report honors FMG Executive Chairman Mark Casady as 2026 Person of the Year for his leadership in advisor independence, AI-driven marketing, and organic growth.
A Two-Channel Strategy
FMG CMO Susan Theder writes for FA Magazine on how financial advisors can combine email and compliant business texting to improve client engagement and drive organic growth.
Focused on the Future: Why Advisors Are Rethinking Marketing for AI Search
FMG’s Susan Theder and Samantha Russell join Wealth Management’s Focused on the Future podcast to discuss how financial advisors can adapt their marketing for AI-driven search and answer engine optimization.
