Wealth Solutions Report examined the growing problem of AI washing in wealthtech – where products labeled as AI-powered are, in practice, running standard automation or basic analytics. FMG Chief Marketing and Experience Officer Susan Theder is quoted in the piece drawing a clear line between what genuine AI does and what it doesn’t.
Theder’s framing is precise: automation runs a path someone else defined, while real AI shapes the path. She explains that the economic and practical differences between the two are significant, and that advisors evaluating technology vendors need to know which they’re actually buying.
