More and more financial advisors realize how important their brand is to the continued growth of their business. Not only does it help attract new prospects to your business, but it also communicates to current clients what kind of service they can expect from the relationship.
But where do you start? Creating your best business brand is tough to do in a vacuum. That’s why we invited Susan Danzig, a business development coach for financial professionals to talk about how financial advisors need to do to get started creating a strong brand.
Join FMG Suite CEO, Craig Faulkner, and branding expert, Susan Danzig, for an informative live broadcast all about the important role branding plays in your businesses’ future.
In this broadcast, you will learn:
The industry is always evolving, and as your marketing team, we want to help educate you on marketing strategies that will evolve with your practice.
We look forward to seeing you there!
10/26/2016 1:00 pm PST
Craig Faulkner and his team are marketing and technology experts who help financial professionals reach more people with the latest in digital marketing strategies.
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"...while they can’t turn back the clock and address these issues beforehand - such as increasing their spouse’s life insurance or saving more - there are ways to take control and feel more confident in their future.
When working with widows, there are a few first steps I recommend taking:
1. Get Organized
Whether or not you handled all of your family’s finances, some, or none, the first step is to organize your financial documents. Before you can determine how to budget and what steps to take, you have to first understand where you stand financially. If you are having trouble translating your investment account statements, a financial advisor can help you understand what your documents mean. You’ll want to copy and safeguard your important documents and review life insurance policies with a trusted advisor.
2. Budget for a Single Income
More than half of widows have difficulty adjusting to a single income. This may because they haven’t reevaluated their bills and expenses and adjusted..."
"...Once we understand your family’s current circumstances, goals, and unique needs, we develop strategies to help preserve and potentially grow your wealth and take over the time-consuming tasks associated with managing your complex financial affairs. Working with a family office can benefit families in a number of ways, including:
"...More than likely, you have a clear understanding of your relationship with your doctor or your dentist. You pay a fee and, in return, you receive a service, including advice and recommendations based on your individual situation. It would make sense then for your relationship with your financial advisor to be the same; but for many, that’s not the case.
At Financial Guideposts, we’ve noticed a trend: that the general public does not understand the relationship they have with their financial advisor. We want to change that. We believe there are two critical aspects you should understand when working with a financial advisor: how he or she gets paid and what services he or she provides..."