Whether you’re creating your first website or redoing your fifth, choosing themes for websites is an important decision. You have to choose a layout, colors, imagery, navigation style, space, etc.
The first step in building your website is choosing a theme. Whether you’re looking to build your own site using a general website platform or are using a platform like FMG, here are helpful tips for settling on a theme that’s right for you.
1. Know What Type of Website You’re Creating
It’s easy to fall prey to beautiful design, but if it doesn’t align with your business and what you provide, it won’t make much sense. A business that sells gardening supplies online will require a very different website than an advisor explaining his services.
Start by eliminating any designs or themes that are geared toward e-commerce businesses.
2. Set a Budget But Don’t Compromise Quality
You don’t need to spend thousands of dollars to create a beautiful site, and there are even free setup options available. But remember that money isn’t the only thing you’re investing in a website. You also must invest time and resources.
If you use a free option, you’ll need to customize the site yourself and provide your own images. You also won’t be able to rely on a professional for guidance or help. However, if you’re able to dedicate time to learning and experimenting, this can be a good option.
If you’re short on time and want help from a pro, you may want to consider paying for a higher level of service. Professionals know what they’re doing and can reduce stress, wasted time, and even wasted money. There’s a reason they’ve been in the business for so long and that’s because they know what their customers want and how to get it done.
3. Choose a Responsive Theme
Mobile-responsive is a must, not a luxury. Over 55% of web traffic now comes from a mobile device. You don’t want to turn off a potential client just because your website is difficult to navigate.
Make sure the theme you choose is not just mobile-friendly but mobile-responsive. There’s a key difference between the two, so make sure you clarify before choosing a theme.
4. Find a Flexible Platform
Once your website is built, you’ll need to make occasional updates. Make sure you choose a provider or theme that allows for customization and simple adjustments. Ideally, your website will be built on an easy-to-use platform that you can log into and adjust as needed.
Clarify this with your designer or website provider before diving into a project. It will save you many a headache down the road.
5. Know Your Customer Support Options
What will you do if your site goes down, you accidentally delete something, or you are having trouble editing a page? Even the best themes can encounter problems down the road and you need to know who you can contact should something happen.
Before settling on a website provider, research their customer service options. How easy are they to reach? Are they available through multiple communication methods (phone, email, chat)? Does it cost to speak with them? Find a provider with a customer support team you can trust to be there when you need help.
As website trends are constantly changing, we recommend making tweaks to your website at least once a year and undergoing a total makeover every three to five years to keep it looking fresh.
Hopefully, addressing these five elements will help make your theme decision easier. Don’t rush the decision, and take your time to choose a website you think will represent your practice well.
