If you’re new to Google Analytics or are just starting to dive into your website’s data, you may across two frequently used terms: website traffic and website conversions. These two metrics represent very different things, and it’s important to understand how they differ and how your marketing comes into play.

In this week’s marketing tip, Craig and Brandon talk about the differences between the two and what matters most when reviewing your website’s analytics.


We love to share what we’ve learned from the thousands of financial advisors with whom we’ve worked. Take a look at more marketing tips.