Happy Tuesday! We’re bringing you five of our favorite reads of the week! On everything from our rebrand to ten advisor website must-haves, we are excited to share some tips to boost your marketing. Check it out below!

1. FMG Suite Rebrands, Brings Online Reputation Management to Advisors via Wealth Management

You’ve probably heard the news about our exciting rebrand, so we just had to share it one more time! We are so excited to bring you our updated website and marketing tools and strategies. Some of our new initiatives include monthly marketing plans created in-house and a digital reputation management program to monitor an advisor’s Net Promoter Score. Learn more in the full article!

2. 10 Advisor Website Must-Haves via Advisor Perspectives

As an independent financial advisor, your website is your “digital office” and serves as your strongest marketing tool. So, how can you ensure that your website is serving you the best that it can? So, what are the ten must-haves that your website needs? Crystal Butler shares them all in this article:

  1. Make your contact information easy to find
  2. Include credibility indicators
  3. Talk about yourself
  4. Post your privacy policy
  5. Be transparent about pricing
  6. Answer FAQs
  7. Keep it updated with consistent content
  8. Add a lead-generation opt-in
  9. Make it easy to book a consultation
  10. Tell them to start

Learn more about each part and make sure your website is doing the most for your marketing!

3. Episode 96: The Tactical Guide to Launching a Podcast as an Advisor via The Advisor Lab

Tune into this episode so you can learn exactly how to launch a podcast. Learn what it takes to build a podcast and the steps you should take to get something that’s sustainable, valuable, and engaging off the ground. It’s a great listen and one that you definitely don’t want to miss.


4. 10 Things I Wish Financial Advisors Knew About LinkedIn via The Podcast Factory

LinkedIn is a great source for finding reliable clients, however, many advisors may not be using it in the right way. How can you change this? In this podcast episode, you will discover 10 things you need to know about LinkedIn so that you can grow your business and better connect with your audience.

5. 12 Actionable Steps to Drive Newsletter Growth with SEO Content via Moz

You want to grow your newsletter subscriber list, right? Of course! And there are ways that you can create high-ranking SEO content and use it with your newsletter to grow your audience. Here are 12 actionable steps that you can take to do this.

  1. Do your keyword research
  2. Create great content
  3. Reoptimize your content
  4. Use audio and visuals in your blog content
  5. Create pillar pages
  6. Use a pop-up form
  7. Have a sticky sidebar
  8. Use an inline subscribe CTA
  9. Have a dedicated newsletter sign-up page plus a navigation link
  10. Have downloadable content and webinars
  11. Use surveys
  12. Use a new layout for a better experience

Ready to learn more about each? Check out the full blog.

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