If you don't have a marketing automation strategy for your financial services, then you may be unnecessarily spending valuable time on marketing tasks and projects instead of advising clients. Staying in touch with clients, reaching out to prospects, and other marketing efforts don't have to be difficult, time-consuming processes. You can quickly learn about marketing automation right here at FMG Suite and discover what a powerful tool it is for building your business.

Marketing automation technology has evolved in recent years to quickly and easily create personalized emails, text messages, and other marketing communications. This technology can streamline and manage entire marketing campaigns across multiple platforms to nurture prospects and clients throughout the client journey. But the benefits of an effective marketing automation strategy aren't constrained to just external efforts.

Marketing automation can also help you efficiently manage your day-to-day operational processes like internal communications, feedback processes, and other tasks. How much time could you free up if you could easily automate those repetitive processes, both internally and externally? How much more could you grow your business if you could directly focus more efforts on prospects and clients, instead of being tied down with marketing efforts?

Why This Advisor Says FMG Suite “Simplifies My Business”

Michael Reich, FSS, LUTCF, CLTC, is an Investment Adviser Representative at John Hancock Financial Network in Sarasota, Florida. He's a big fan of FMG Suite's simplicity and automation. See what he has to say about his experience with us: How did you learn about FMG Suite? I found out about your…

5 Tools to Increase Marketing Productivity

Between self-driving cars, Artificial Intelligence, and the Internet of Things, it’s hard to turn a corner without encountering some sort of automated bot. Technology is on the rise and more and more tasks are being automated to increase efficiencies. As a financial advisor, you have likely seen…

How to Become the Apple Pie of Social Media

If there is one thing everyone loves, it's apple pie. Whether it’s the flakey crust, the gooey filling, or the melted ice cream on top, you can’t go wrong with this comfort food. So how can you become the “apple pie” of the social media world? Getting your audience to like you as much as they like…

Why This Advisor Calls FMG Suite a “One-Stop Shop” for Digital Marketing

Allan Katz, CFP®, ChFC®, CLU® is a financial advisor with Royal Alliance Associates and the founder of Comprehensive Wealth Management Group in Staten Island, New York. See what he has to say about his experience with FMG Suite. How did you first learn about FMG Suite? My broker-dealer, Royal…

5 Easy Steps to Becoming a Marketing Pro in 2017

If you’re anything like us, improving your marketing is the first item on your New Year’s Resolution list. Okay, maybe marketing isn’t your first priority, but you know the importance of it. What better time to start taking your marketing strategy seriously than in the new year? Whether you have…

Marketing Mistakes - Financial Advisors

I’m on a Limited Budget. How Should I Allocate My Marketing Dollars?

On average, small businesses like financial services firms allocate around 12% of their revenue for marketing. However, this may still not be possible for some advisors on a more limited budget. This leads many advisors to ask, how can I make the most out of my marketing dollars? In this week's…

Robo-Advising: The First Step in Embracing Marketing Automation

Advisors know they must modernize or risk becoming irrelevant. Tackle marketing automation to stay relevant and useful in this changing landscape. We all know the saying: there are only two certainties in life — death and taxes. But, we would like to add a third: change. The financial services…

Making the DoL Fiduciary Rule Work For Your Marketing

The Department of Labor’s Conflict of Interest rule (more commonly known as the fiduciary rule) shook the industry in April 2016. According to Fidelity’s survey, “Expectations of Upcoming DOL Ruling:” 73% of advisors are concerned the rule will have an adverse impact on how they do business; 71%…

The Beginner’s Guide to Email Drip Campaigns

Automated email messaging, or email drip campaigns, are an ingenious way to drive sales and nurture client relationships. You have likely been the recipient of these emails (maybe without even noticing!), whether you signed up for a store’s promotions, a business’ newsletter, or put in your email…

What’s the Difference Between CRM Software and Marketing Automation Software?

Financial advisors rely on a lot of technology to improve their business and provide a higher level of client service, from risk analysis software to marketing tools. Arguably the two most important pieces of technology advisors can use to manage their businesses more efficiently are CRMs (Client…