How to Write Effective Email Subject Lines

269 Billion. No, it’s not the GDP of Bangladesh (although it is close). It is how many emails are sent worldwide every day. On average, a business professional receives around 125 emails a day.  Email marketing is one of the most potent weapons in the battle to find more clients. Some researchers…

Marketing to Goldfish

Did you know the average goldfish has an attention span of 9 seconds, while the average person reading an email has an attention span of only 8.25 seconds? As you can imagine, this is a favorite statistic among marketers. Financial advisors looking to successfully find new prospects and grow…

The Top 4 Email Marketing Trends for 2017

We’re all aware of the power of email marketing, especially for financial advisors. We’ve spoken with countless advisors who have gained new clients and increased their assets under management due to their ongoing email campaigns. Like any other strategy, email marketing is constantly evolving to…

How Do I Craft a Great Email Subject Line?

It doesn't matter how good your email content is. If you don't have an enticing subject line, no one will open your email. In our marketing tip video, we share a few essential tips for writing subject lines that encourage your contacts to open and engage with your emails. After watching our video,…

Three Tips for Writing Emails Like a Pro

Do your clients and prospects open your emails? If not, why not? Email marketing has been with us now for almost twenty years and about 75% of email accounts belong to individual consumers, like your clients and prospects. As of 2012, there were 3.3 billion registered email accounts, with nearly…