FMG Suite's web design blog brings you up-to-date best practices and insights for getting the most out of your web design marketing strategy. When you tap into our web design blog, you are accessing a comprehensive resource that covers everything from web design basics to web design news and trends.

Most financial advisors understand the vital role a well-designed website plays in a successful digital marketing plan. You know a beautifully designed website when you see one, but it's often the elements you don't see that can be the difference between success and failure. Copy, graphics, and other content should be engaging and informative of course, but how all that content is structured and presented often determines a website's effectiveness.

Graphic designers, digital marketers, and other experts provide relevant and actionable information and advice right here on FMG Suite's blog, created explicitly with financial services professionals in mind. From web design industry news to proven techniques and tips, FMG Suite's web design blog is your one-stop source for creating a financial advisor website that gets results.

Why Your Advisory Needs a Logo and How to Work with a Logo Designer to Create One

Does your financial advisory brand have a logo? If not, you could be missing out on one of the most effective branding tools available. Think about some of the famous logos you immediately recognize — McDonald's arches, Apple's apple symbol, the Nike® "swoosh" and other well-known logos. These…

The Elements of a Great Logo (Plus 3 Real Life Examples!)

The logo above is from Cardinal Wealth Partners in Ohio. They make their firm name nice and clear, but still have a unique touch (the illustrated cardinal). A recent study showed that before children are able to read, they can recognize the logos of corporations like McDonald’s, Disney, and Toyota.…

Marketing Mistakes - Financial Advisors

What are Some Must-Haves For a Good Logo?

A logo is an essential component of your website, branding, and online presence. Within a single image, you represent who your firm is - whether you choose just to use your name as your logo or incorporate a design or tagline. This logo will travel with you for years, populating your social media…

Ask a Designer: How Can I Create the Best Looking Website Possible?

We don’t expect you to be a website guru or a design expert. You’re an expert in your industry and we’re in an expert in ours. It’s why you and thousands of other financial advisors and insurance agents rely on us to help with their marketing. One of the biggest and most overwhelming marketing…

How Often Should I Update My Logo?

Some companies update their logo every chance they get, while others wait too long. While there's no hard set rule on when you need to freshen up your logo, there are a few telling signs for which to look out. Watch our marketing tip video to find out when you should update your logo. We love to…

Marketing Makeover Logo Before and After

Here at FMG Suite, we are in the process of a "Marketing Makeover" for one lucky advisor! We are partnering with the best providers of digital marketing services and leveraging our suite of digital marketing tools. The result will be a white paper that studies what works, what doesn't and what we…

Where We Send Advisors to Get a Logo

Through the process of building websites for thousands of financial advisors, we often are asked for a recommendation for custom logo design. We refer advisors to 99 Designs or LogoBids, two logo design marketplaces.   Essentially the sites will "crowd source" the creation of the advisor's…