In this Wealth Management byline, FMG Executive Chairman Mark Casady identifies what he calls the last mile problem in wealth management: the gap between excellent content and materials existing inside a firm and those same materials actually reaching clients.
Casady argues the problem is structural, not behavioral. The median advisory practice runs on one or two staff members serving hundreds of clients, and the administrative weight of compliance, client calls, and planning work leaves little room for consistent marketing. The piece outlines what the last mile actually requires in practice – and why the firms solving it with purpose-built marketing infrastructure are the ones widening the gap on competitors.
