Facebook 101 – Starting Marketing Strategies for Financial Advisors

After the popularity of our LinkedIn broadcast, we thought it would be a good idea to take on the behemoth we have all come to know and have very mixed feelings about: Facebook.

You can not deny the power of Facebook. However you might feel personally about the policies and politics that have drawn the social giant into the public spotlight, it is still an undeniable fact that a significant portion of the Earth’s population uses Facebook on a regular basis.

In fact, 79% of Americans report actively using Facebook every month with over half of all Americans saying they check it a few times a day. No other platform has that kind of penetration into such a large sector of the populace.  

In this broadcast, our Marketing Strategist, Kirk Faulkner, will get into the nitty-gritty about Facebook marketing for financial advisors. He will answer such questions as:

  • What role, if any, should FaceBook play in the marketing strategy of a financial advisor?
  • What are the opportunities of Facebook marketing?
  • What are the dangers?
  • Where do most broker/dealers and compliance offices stand on FaceBook advertising and marketing?
  • How do you use Facebook’s legendary and sometimes scary targeting capabilities?

Even if your home office does not, as of now, allow any kind of Facebook marketing, this will still be a beneficial broadcast for you. We will leave no stone unturned and will be aiming to deliver a unique and comprehensive overview of this promising yet daunting subject.

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