ThinkAdvisor interviewed FMG Chief Evangelist Samantha Russell on the structural shift happening in how financial advisors get found online. As more advisor searches move from Google to AI chat platforms, Russell explains what it now takes to earn a recommendation from an AI engine – and why the old SEO playbook is no longer enough.
The piece covers the credibility signals that AI tools rely on, why consistent and specific content matters more than keyword density, and how advisors can start building visibility in AI-powered search before the window to gain an early advantage closes.
